Field Marketing Manager - API

Why this role matters:

As a Field Marketing Manager, in the API Business Unit, you will execute on the regional field and partner marketing strategy and planned activities to support sales efforts to drive customer acquisition and growth objectives. 

You will manage regional marketing plans and run programs like events, direct marketing, emails, content syndication as well as budgeting, marketing admin and reporting. You will also have an understanding of ABM, utilizing ABM tools, to increase engagements and open doors in a highly targeted set of accounts.

This role will work closely with senior field marketing managers, ABM campaign managers, sales, product marketing and corporate marketing teams

What you will do:

• Develop regional plans in conjunction with senior field manager and regional sales leaders to align with sales priorities and goals
• Align regional plans and activities with relevant ABM campaigns
• You will work closely with sales, using tools like 6Sense, to develop a highly targeted account list to execute ABM tactics against and support opportunity development
• Organize and run regional industry trade shows
• Organize c-level roundtables, experience and networking events to break into, engage or go wider in these ABM accounts
• Organize and drive webinars focused on regional product and solution  prioritization
• Drive local content syndication focused on positioning us as a thought leader and building credibility within in this targeted audience
• Drive direct marketing for account door openers, prospecting, nurturing, account navigation, opportunity development, deal support, etc
• Work with 1-2-1 meeting vendors to drive meeting in these ABM accounts
• Innovate and test new ideas on reaching and engaging your regional ABM accounts
• Collaborate with Product Marketing and Content to build content for events, webinars, emails and content syndication
• Track and forecast performance in your regions and keep planning documents up-to-date 
• Manage budgets, marketing resources, vendors, and agencies
• The role will require some travel, primarily within the EMEA region

What you will bring: 

• Experience in field marketing, partner marketing, ABM, events, localized campaigns, and account engagement.
• Marketing experience in SaaS B2B, software, or high-tech environments, with a Bachelor's in Marketing or Business.
• Experience collaborating closely with Sales teams and supporting multiple regions, fostering strong relationships.
• Critical thinker with a data-driven, metrics-focused, results-oriented approach.
• Proficient in ABM tools like 6Sense and integrated marketing capabilities.
• Strong project management skills, adaptability to fast-changing environments, and dedication to excellence.
• Positive, agile, and collaborative team player who works seamlessly with Sales and Centers of Excellence.
• High-performance mindset, open-mindedness, and willingness to go the extra mile to achieve goals.

 

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