Director, Brand Management

Company Introduction  

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.  
 
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond. 

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”   

  

What You Will Do 

 

1. Category Strategy and Planning:

- Develop and execute a comprehensive category strategy aligned with Coupang's overall business objectives.

- Conduct market research and competitor analysis to identify trends, opportunities, and potential risks.

- Work closely with the leadership team to set category-specific goals and constantly evaluate performance metrics. 

2. Assortment Planning and Product Selection:

- Collaborate with vendors and suppliers to curate a diverse and high-quality product assortment that meets customer demands.

- Analyze sales data and customer feedback to identify gaps or opportunities within the category and make informed decisions on product selection. 

3. Pricing and Promotions:

- Develop pricing strategies to drive sales, maintain competitive pricing levels, and maximize profitability.

- Plan and execute promotional activities, such as discounts and deals, to increase customer engagement and drive revenue growth. 

4. Vendor Management:

- Build and maintain strong relationships with key vendors and negotiate advantageous contracts to secure the best products and deals for Coupang and its customers.

- Monitor vendor performance, resolve issues, and collaborate on improvement plans to ensure seamless integration and high operational standards.

5. Team Leadership and Development:

- Manage a team of category managers, analysts, and support staff, providing guidance, coaching, and performance feedback.

- Foster a culture of collaboration, innovation, and excellence within the category team, driving employee engagement and growth. 

 

  

Basic Qualifications  

• Bachelor's degree in Business Administration, Marketing, or related field (MBA preferred).
• Proven experience in category management, product management, or related roles within the e-commerce industry.
• Strong analytical and strategic thinking skills, with the ability to translate insights into actionable plans.
• Excellent communication, negotiation, and relationship-building skills.
• Strong leadership abilities and experience in managing and developing teams.
• Results-oriented mindset, driven to achieve targets and deliver measurable business outcomes.
• Familiarity with data analysis tools and proficiency in Microsoft Excel or similar software.

 

Recruitment Process  

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. 

 

Details to Consider 

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. 

 

Privacy Notice​ 

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/​ 

  

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Please complete the attached Internal Transfer Request Form and submit.   

Please make sure to apply with your Coupang e-mail address.