Sr Manager, Product Marketing Medical Device

Insulet Corporation (NASDAQ: PODD) is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod® Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the disposable and waterproof Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s latest innovation, the Omnipod® 5 Automated Insulin Delivery System, is a tubeless automated insulin delivery system, integrated with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero finger sticks, and is fully controlled by a compatible personal smartphone. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas.

Studies have demonstrated the clinical and lifestyle advantages of insulin pump therapy over multiple daily insulin injections (MDI). However, many people still choose MDI therapy largely due to the complexity, cost, and inconvenience of conventional pump technology. The Omnipod is a discreet and easy-to-use system that eliminates many of the issues associated with conventional pumps. By breaking down the barriers to insulin pump therapy, Insulet hopes to provide both a superior treatment option and life-long health benefits for people with insulin-requiring diabetes.

Insulet was founded in 2000 with the mission to improve the lives of people with diabetes and enable customers to enjoy simplicity, freedom, and healthier lives through innovative technology. The Company’s world headquarters and state-of-the-art automated manufacturing facility is in Acton, Massachusetts with global offices in the U.K., France, Germany, Netherlands, Canada, Mexico, Australia, and the United Arab Emirates. Omnipod products are available in 24 countries around the world.

Insulet recently concluded its seventh consecutive year of 20% or more revenue growth, and more than doubled its intellectual property portfolio over the last year. Insulet is proud to be recognized as a 2022 Top Workplace USA; awarded Top Workplaces Cultural Excellence Award for remote work; recognized as a Great Place to Work® in four international locations in 2023; and ranked as one of America’s most responsible companies by Newsweek.

 For more information, visit: insulet.com and omnipod.com.

 

Position Overview:

The Product Marketing Manager – Type 2 Market Development will be responsible for supporting strategic marketing activities for Omnipod for people living with Type 2 diabetes. This is a full-time exempt position reporting to the Type 2 Product Marketing Lead.  

Responsibilities

• Build a market development strategy and plan as a strong therapy and market expert related to Omnipod and AID for people living with Type 2 diabetes, understanding market dynamics, care pathway, barriers to care, and product adoption requirements.

• Identify and understand barriers to therapy adoption relative to key customer segments and articulate how to position both AID and Omnipod for strong adoption, with a focus on practice economics and program development.

• Support the development of creative market development strategies, programs, and marketing materials to support global adoption of Omnipod for Type 2.

• Align with regional marketing on needs for strong clinical and economic claims; develop the claims roadmap and partner with clinical and market access teams on evidence roadmap.

• Support the Go-To Market strategy for new data launches, campaign launches, and product launches, and support implementation with the regions.

• Support the needs of sales training as it pertains to product positioning, messaging and competitive landscape relative to building the T2 market and new AID programs.

• Gather regional & customer insights to share with Product Managers, clinical and medical, and regions to inform evidence and product roadmap, market development roadmap, and overall customer journey.

• Partner with Product Management, clinical, medical, and global market access on gathering customer insights through primary and secondary market research.

• Create product briefs and work with Global Marketing Excellence to translate into agency creative briefs for marketing campaigns and toolkits to promote AID and Omnipod for Type 2.

• Partner with regions throughout therapy adoption cycle to understand market acceptance and impact of messaging; modify as necessary.

Key Decision Rights (if applicable)

• Decisions relating to T2 franchise market development strategy and associated program / campaign recommendations

• Decisions relating to recommended clinical and economic evidence, messaging, toolkits required to drive adoption of AID for people living with Type 2 diabetes

• Decisions relating to asset creation (e.g., look and feel of content) made by GME and regional marketing for components of the overall therapy adoption story

• Decisions related to the global Go-To Market Strategy and commercialization and market adoption of AID for T2

Required Skills and Competencies

• Clear, structured thinking and ability to identify and act upon new and innovative ideas

• Experience building a new market and category, understanding of health economics principles, launching new products and campaigns, and finding creative and innovative ways to accelerate awareness and adoption.

• Strong cross functional skills for teamwork and experience influencing across the organization.

• Ability to work with vendors and agency partners to answer key business questions and develop messaging that resonates with target market segments

• Excellent verbal and written communication skills including presentations to executive audiences.

• A passionate and creative product marketer who can align the organization across multiple functions and markets with a clear vision and strategy. 

• Strong emotional intelligence and ability to engage and lead others to advance new ways of thinking. 

 

Education and Experience 

Bachelor’s degree with at least 5 years’ experience in Product Marketing or MBA with 2 years of related experience.

Medical device / pharmaceutical industry experience preferred but not required

  

Additional Information 

• The position is hybrid or in-person (1-3 days per week) at our Acton, MA headquarters or San Diego, CA office.

• Travel is estimated at 20% but will flex depending on business needs. 

• Excellent verbal and written communication skills including presentations to executive audiences.

Hybrid:
NOTE: This position is eligible for hybrid working arrangements (requires on-site work from an Insulet office). #LI-Hybrid

      

Additional Information:

Compensation & Benefits: For U.S.-based positions only, the annual base salary range for this role is $150,525.00 - $225,787.50 This position may also be eligible for incentive compensation. We offer a comprehensive benefits package, including: • Medical, dental, and vision insurance • 401(k) with company match • Paid time off (PTO) • And additional employee wellness programs Application Details: This job posting will remain open until the position is filled. To apply, please visit the Insulet Careers site and submit your application online. Actual pay depends on skills, experience, and education.