Skin Cleansing Content & Social Specialist

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
 

As Unilever embark to drive unmissable sassy and superior brands, social first demand generation is at the heart of it. in Indonesia Skin cleansing category, we are already transforming the way we drive marketing, significantly shifting our power brands' media investment to digital and particularly social media. To win in this space, we will need to drive content volume, velocity, variety, and virality that builds the brand imageries, on-trend and in-culture, and simultaneously generate purchase intent. At the same time, we will drive GMV by accelerating investment behind content platform shopping and working closely with affiliates.

Our skin cleansing power brands are Lifebuoy, Dove, and Lux - each with their own distinct proposition, target audience, and benefit spaces. Lifebuoy is transforming itself as skin health brand, offering range of soap and bodywashes to help you feel good in your skin and help treats compromised skin. Lux stands bold and unapologetic beauty for women, offering range of perfumed bodywashes and skin brightening. Dove advocates real beauty for women and skin and self care, bringing range of beauty serum for the shower.

Key responsibilities:

• Translating brand campaign to Brand says, Other says, Other sell’s brief aligning with Brand DNA with premium, aesthetic and relate to young generation.
• Responsible to plan, brief & managing both Brand Says & Other Says content, achieving high standard of quality as per Unilever testing guidance, and make sure the consistency and balance between upper to lower funnel contents.
• Translating brand campaign to Brand says, Other says, Other sell’s brief aligning with Brand DNA with premium, aesthetic and relate to young generation.
• Able to lead & manage agencies and make sure they are delivering the works based on KPI.
• Pro-actively do social listening, gather the insight, analyze what content works for each brand and turn into creating excellence content. Pro-actively manage social engagement, comments, and reviews to drive brand advocacies

Required skills:

• Strong in creative ideation, having passion to create excellence content.
• Native in social media and trend seeker or even creating the trend.
• Keen eye for aesthetics and details, elevating Skin Cleansing’s perceived worth / value perception with premium imageries across digital & social channel.
• Operationally savvy, able to work closely with marketing team, extended partners / agencies to make sure OTIF.
• Strong in data mining and analysis, to find the learning based on content performance and provide solution to optimize the next creation.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.