Wells Fargo & Company

Senior Lead Product Manager – Home Lending Product Transformation

CHARLOTTE, NC Full time

About this role:

Wells Fargo is seeking a dynamic and results-oriented Senior Lead Product Manager to join our Sales Engagement team in Home Lending Product. The successful candidate will be responsible for overseeing the development, enhancement, and strategy of CRM tools designed to optimize sales processes and customer interactions. This role is ideal for someone with proven experience managing products in the CRM space and a passion for delivering solutions that empower sales teams. The Sales Engagement team is committed to revolutionizing how sales professionals connect with clients and manage relationships. Join us to be part of an innovative group that values collaboration, customer-centricity, and technological excellence. This role is critical to the transformation of our product suite for Home Lending Product & Platform. It will be on the front line of changing how we build and deliver solutions and capabilities.


In this role, you will:

  • Lead the product vision, strategy, and execution for CRM tools within the Sales Engagement portfolio with a focus on our evolution of our products on the Consumer Direct sales team. This role will also work with other PMs and Pos supporting other sales teams.

  • Collaborate with cross-functional teams including engineering, design, sales, and marketing to define product requirements and deliver innovative solutions.

  • Engage with sales professionals and business stakeholders to gather feedback and identify opportunities for product improvement. Work closely with technology partners in engineering and architecture.

  • Prioritize product features and enhancements based on business value, customer impact, and technical feasibility.

  • Monitor product performance metrics, conduct market research, and analyze competitive trends to ensure our CRM tools remain industry-leading.

  • Develop and maintain a product roadmap aligned with company objectives and sales engagement strategies that is connected to our Home Lending Strategy.

  • Ensure compliance with relevant data privacy and security regulations in all CRM tool implementations.

  • Work closely with Product Owners and other Product Managers to align work to a common vision for our suite of sales tools.

  • Connect with design & research to craft and execute on end-to-end user journeys that seamlessly integrate CRM capabilities with a user-friendly focus to drive usage and enable business outcomes.


Required Qualifications:

  • 7+ years of Product Management, product development, strategic planning, process management, change delivery, or agile product owner experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

  • 7+ years of product management experience, with a focus on CRM tools or sales engagement platforms.


Desired Qualifications:

  • Bachelor’s degree in Business, Computer Science, Marketing, or related field; MBA preferred.

  • Experience working with leading CRM platforms (e.g., Salesforce, Microsoft Dynamics, HubSpot).

  • Background in SaaS product management and/or B2B sales technology.

  • Proven track record of driving user adoption and engagement in CRM environments.

  • Demonstrated success in launching and scaling CRM products in fast-paced environments.

  • Strong understanding of sales processes, customer relationship management, and engagement strategies.

  • Excellent communication, collaboration, and leadership skills.

  • Ability to analyze data, interpret key trends, and make informed product decisions.

  • Familiarity with Agile development methodologies and product management tools.

  • Experience working with leading CRM platforms (e.g., Salesforce, Microsoft Dynamics, HubSpot).

  • Proven track record of driving user adoption and engagement in CRM environments.

Job Expectations:

  • This position requires compliance with all mortgages regulatory requirements and Wells Fargo’s compliance policies related to these requirements. Successful candidates must also meet ongoing regulatory requirements including additional screening and required reporting of certain incidents.

  • This position is not eligible for Visa sponsorship.

  • This position offers a hybrid work schedule.

  • Preferred location(s) listed below. Relocation assistance is not available for this position.

Posting Locations:

  • Des Moines, IA-800 S Jordan Creek Pkwy

  • Charlotte, NC- 550 S Tyron

  • Minneapolis, MN- 600 S 4th ST

  • Irving, TX- 401 Las Colinas Blvd W

Pay Range:

  • Minneapolis, MN: $153,000 to $239,000

  • Other posted locations: $139,000 to 217,000

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

$139,000.00 - $239,000.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement

Posting End Date:

13 Nov 2025

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

 

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.