E-commerce Trade Marketing Manager

Title: E-commerce Trade Marketing Manager

Reports To: Trade Marketing Director

Supervises: NA

Responsibility Level:

Responsible for creating dynamic E-commerce trade marketing strategy and developing execution plans of E-commerce activities, to support Clarios China AFM business growth in E-commerce channels.

Analyze the Return-on-investment (ROI), control the marketing budget to E-commerce activities, and oversee the marketing plans implementation in multiple E-commerce platforms (T-mall, Taobao, JD, Tuhu, PDD, etc.)

Typical Duties:

• Develop and conduct suitable E-commerce trade marketing strategies include both short-term and long-term to gain business growth.

• Plan and execute local E-commerce marketing activities to fulfil annual sales target, grow E-commerce channels and grow new and existing online customers.
• Evaluate E-commerce and B2C national accounts platforms and ROI, propose E-commerce advertisement investment plan and E-commerce trade marketing budget management.
• Analyze consumers buy behavior to improve E-commerce sales growth.
• Analyze internal and external data, manage brand value chain on E-commerce platforms and collaborate with pricing team for healthy E-commerce price management. 
• Utilize analytics and insight toll regular monitor sales and products and oversee existing and potential platform performance.
• Work with the Third Parties/TuoPanShang to ensure a seamless consumer journey and an optimized brand experience so as to flow online traffic to online retailers.
• Co-work with E-commerce sales team to evaluate the TP investment performance and ROI and propose improvement action plan.
• Work with product marketing team to analyze product categories and make appropriate product mix recommendations to E-commerce channels.
• Regular monitor competitor new campaigns and E-commerce activities.
• Perform special assignments and analysis as directed by the senior leadership.

Requirements:

• Bachelor’s degree in marketing, sales, E-commerce business or other relevant majors.  
• Above 10 years in E-commerce business experience.
• Strong understanding to the impact of E-commerce on multinational businesses.
• Strong analytical, data-driven, problem solving and decision-making skills.
• Familiar with operation rules of major E-commerce platforms.
• Creative & Strategic thinking.
• Familiar with auto market is a plus.
• Fluent English both in written and oral.
• Travel throughout sales territory is a necessity.

Clarios is the global leader in advanced, low-voltage battery technologies for mobility. We power progress through ever-smarter solutions for virtually every kind of vehicle. With 16,000 employees in over 140 countries, we bring deep expertise to our Aftermarket and OEM partners, and reliability, safety and comfort to everyday lives. We answer to the planet with a rigorous ESG focus – advancing best-in-class sustainability practices and advocating for them across our industry. Learn more about us at www.clarios.com.

Clarios is the creator behind VARTA vehicle batteries, which are designed to deliver the optimal level of power and longevity for every kind of vehicle. Whether you need batteries for your heavy-duty commercial vehicle, your highly equipped car with Start-Stop, or any kind of electric vehicle – VARTA always offers the right technology for every energy demand.

We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please apply. Diversity of experience and skills combined with passion is key to challenging the status quo. Therefore, we encourage people from all backgrounds to apply to our positions. We are an Equal Opportunity Employer and value diversity in our teams in terms of work experience, area of expertise, gender, ethnicity, and all other characteristics protected by laws in the countries where we operate. For more information on our commitment to sustainability, diversity, and equal opportunity, please read our latest report.

To all recruitment agencies: Clarios does not accept unsolicited agency resumes/CVs. Please do not forward resumes/CVs to our careers email addresses, Clarios employees or any other company location. Clarios is not responsible for any fees related to unsolicited resumes/CVs.