VANGUARD

Website Product Manager

Malvern, PA Full time

Product Strategy & Vision

  • Define and articulate a clear product vision and roadmap for the website aligned with business goals.

  • Maintain a competitive understanding of emerging digital trends, advanced technologies industry and web best practices, and competitor activities to inform innovative strategies that position our platform at the forefront of the market.

  • Engage stakeholders to communicate the product vision and secure ongoing strategic investment for the continuous advancement of the website.

User Experience & Research

  • Conduct user research, usability testing, and data analysis to understand user behavior and pain points.

  • Conduct comprehensive stakeholder interviews to ensure strategic alignment between the website vision and overarching business objectives. Maintain a proactive awareness of industry developments and evolving organizational priorities to inform ongoing product direction.

  • Translate insights into actionable product features and enhancements.

  • Utilize existing enterprise marketing technologies to strategically enhance the user experience and strengthen the platforms reputation.

Cross-Functional Leadership

  • Lead cross-functional teams through the product lifecycle-from ideation to launch and iteration.

  • Facilitate collaboration between design, engineering, marketing, and analytics teams.

Performance & Optimization

  • Define KPI’s and use analytic tools (Adobe Analytic, Adobe Customer Journey Analytics, Medallia DXA) to monitor performance.

  • Drive continuous improvement through A/B testing, personalization, and SEO and AI best practices.

Stakeholder Management

  • Communicate product plans, progress, and performance to senior leadership and stakeholders.

  • Manage expectations and prioritize initiatives based on business impact and user value.

Qualifications:

  • 4-6 years of experience in digital product management, with a focus on web platforms.

  • Proven success in leading website redesigns, e-commerce platforms, or content-rich digital experiences.

  • Strong understanding of UX/UI principles, web technologies (HTML, CSS, CMS platforms), and agile methodologies.

  • Excellent communication, leadership and stakeholder management skills.

  • Data-driven mindset with experience using tools like Adobe Analytics, Adobe Customer Journey Analytics, Medallia DXA, or similar.

  • Undergraduate degree or equivalent combination of training and experience required. Graduate degree preferred.

Preferred Skills:

  • Experience with Adobe products (AEM, Target)

  • Familiarity with accessibility standards, SEO and performance optimization.

  • Background in financial services, healthcare, or other regulated industries is a plus.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.