VP, Operations & Engagement

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com.

Summary

We are seeking a strategic and execution-oriented Vice President of Operations and Engagement to serve as the operational backbone of the business organization. This role sits at the critical intersection of marketing, sales, and customer success - owning the systems, processes, and some of the programs that drive customer engagement, conversion, and growth.  

The ideal candidate is a strategic systems thinker who combines deep technical expertise in marketing technology and CRM platforms with strategic capabilities in account-based marketing and customer lifecycle optimization. You will be responsible for building the infrastructure and programs that enable our teams to work efficiently, engage customers effectively, and achieve measurable business outcomes. This role requires deep strategic thinking, excellent cross-functional collaboration skills, a love for applying data to drive results, and the ability to architect operational strategies across diverse audiences (healthcare, life science, and consumers). 

Job Responsibilities

Strategic Leadership & Analytics 

• Own comprehensive marketing funnel analytics that measure effectiveness from first touch through revenue 

• Develop and deliver executive-level reporting on overall marketing funnel performance, including stage-by-stage conversion rates, velocity metrics, and bottleneck identification 

• Conduct rigorous ROI analysis across all marketing channels, campaigns, and programs with clear attribution modeling 

• Provide strategic recommendations for funnel optimization based on data insights, including budget reallocation, process improvements, and program enhancements 

• Build multi-touch attribution models that accurately measure marketing contribution to pipeline and revenue 

• Create predictive models and forecasts that inform resource planning, investment decisions, and growth projections 

• Identify and evaluate AI-powered tools and technologies that can drive operational efficiencies 

• Implement and scale AI-led processes for marketing automation, customer segmentation, and engagement optimization 

• Deliver regular business reviews showcasing pipeline contribution, ROI by channel/program, conversion trends, and strategic opportunities 
• Partner with executive leadership on strategic planning, go-to-market optimization, and technology investment decisions 
• Champion a culture of data-driven decision making, AI-enabled innovation, experimentation, and continuous learning 

Salesforce & Lifecycle Management 

• Own the Salesforce platform strategy, architecture, and optimization to support the customer lifecycle 
• Lead CRM administration, data governance, and system integrations across the martech and sales tech stack 
• Design and implement sophisticated lead scoring, routing, and lifecycle stage management frameworks 
• Build automated workflows and nurture programs that move prospects and customers through the funnel efficiently 
• Ensure data integrity, hygiene, and compliance across all customer data systems 
• Develop dashboards and reporting infrastructure to provide visibility into pipeline, conversion metrics, and customer health 
• Partner with IT and revenue operations on system implementations, upgrades, and integrations 
• Manage marketing automation platforms (HubSpot, Pardot, etc.) and their integration with Salesforce 
• Create segmentation strategies that enable personalized engagement at scale 

Account-Based Marketing (ABM) 

• Partner with sales leadership to align on target account lists, engagement strategies, and success metrics 
• Develop and execute the company's account-based marketing strategy for target accounts and segments 
• Build the ABM framework including account selection criteria, tiering, and engagement playbooks 
• Partner with teams on account research, intent data analysis, and account intelligence to inform targeting and personalization 
• Create multi-channel ABM campaigns that orchestrate personalized touchpoints across marketing channels 
• Implement ABM technology platforms to enable behavioral targeting (6sense, Demandbase, Terminus, etc.) and ensure proper integration 
• Measure and report on ABM program effectiveness including account engagement, pipeline velocity, and win rates 
• Develop account-level content, assets, and experiences tailored to high-value opportunities 
• Scale ABM approaches from 1:1 (strategic accounts) to 1:few and 1:many programs 
• Foster tight collaboration between marketing and sales on account strategy and execution 

Operations & Project Management 

• Own marketing operations including campaign operations, process documentation, and workflow optimization 
• Lead cross-functional project management for major initiatives, product launches, and strategic programs 
• Establish and optimize processes for campaign execution, content management, and lead management 
• Manage vendor relationships and contracts for all marketing and communications technology platforms 
• Drive adoption of new tools, processes, and best practices  
• Implement agile project management methodologies to improve speed and quality of execution 

Team Leadership 

• Build and lead a high-performing team across operations, ABM, and project management disciplines 
• Mentor and develop team members with clear career paths and growth opportunities 
• Foster collaboration across marketing, sales, customer success, and product teams 
• Manage budget and resource allocation for operations, technology, and programs 
• Establish clear goals, accountability, and performance management frameworks 

 People Manager

• Yes

Education, Experience, and Skills

Required Experience 

• 12+ years of experience in marketing operations, sales operations, or revenue operations roles 

• 5+ years in leadership positions managing teams and complex operational functions 

• Deep expertise with Salesforce (Admin certification preferred) and marketing automation platforms 

• Proven track record implementing and scaling account-based marketing programs 

• Strong background in customer lifecycle management, lead management, and funnel optimization 

• Experience with martech stack management and system integrations 

• Demonstrated success in sales/marketing enablement and cross-functional project management 

• Proficiency with analytics, reporting, and business intelligence tools  

Technical Skills 

• Expert-level Salesforce knowledge including Sales Cloud, Marketing Cloud, and Einstein Analytics 

• Hands-on experience with marketing automation platforms (e.g. Marketo, HubSpot, Eloqua, Pardot) 

• Familiarity with ABM platforms (e.g. 6sense, Demandbase) 

• Understanding of API integrations, data architecture, and system workflows 

• Proficiency with project management tools (Monday.com, Jira) 

Work Environment

• This is a fully remote position. The employee will work from a home office or other suitable remote location with reliable high-speed internet access. Work is performed in a climate-controlled environment using standard office equipment including computer, phone, and video conferencing tools. Your standard work schedule and hours will be established in collaboration with your leader and may be adjusted to align with evolving business needs.

Physical Demands

This is a sedentary role requiring prolonged periods of sitting while working at a computer. Physical demands include:

• Sitting for extended periods (up to 8 hours per day)
• Repetitive use of hands and fingers for typing and mouse operation
• Visual acuity for reading computer screens and documents
• Ability to communicate effectively via phone and video calls
• Occasional lifting of up to 10 pounds (office supplies, equipment)

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

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