Vice President, Content Marketing & Thought Leadership

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Business Title: VP, Content Marketing & Thought Leadership

Reports to: SVP, Product Marketing

Location: US - Remote

Vice President, Content Marketing & Thought Leadership

Summary

This is a strategic and creative leadership opportunity to guide the global content strategy for Genesys, a recognized leader in AI-powered experience orchestration. As Vice President, Content Marketing & Thought Leadership, you will develop and scale a world-class content engine that drives our go-to-market success, strengthens brand authority, and inspires global audiences. You will lead a team of talented storytellers and strategists to produce compelling content across multiple formats, including thought leadership, research, web, campaigns, digital media, event, product launch and regional marketing efforts. At Genesys, we are transforming the customer experience landscape with empathy, innovation, and global impact. Joining our team means becoming part of a culture that values collaboration, creativity, and purposeful storytelling that moves markets.

Key Responsibilities

• Lead global content strategy across the company and go-to-market functions, ensuring alignment with business goals and brand positioning.
• Oversee creation of original, high-value content including articles, reports, videos, long and short form content assets that inform and inspire our audiences, ensuring:
  • Originality: Provide new insights, original research, or unique perspectives that go beyond generic information.
  • Value: Offer content that helps the audience understand their own challenges and opportunities and provides concrete guidance or solutions.
  • Credibility: Back up claims with strong research, data, and evidence.
  • Consistency: Share valuable knowledge and insights consistently to build a reputation as a reliable and knowledgeable source.
  • Authenticity: Maintain a strong, authentic voice and demonstrate a clear set of values.
• Champion thought leadership, helping position Genesys and its executives as trusted authorities through timely, research-backed insights and perspectives.
• Drive demand generation and customer engagement through content that fuels digital marketing, product launches, executive engagements, and flagship events.
• Maintain exceptional standards for originality, clarity, and authenticity in all content assets.
• Collaborate closely with cross-functional teams in Marketing, Product, Sales, and Executive Leadership to ensure a consistent brand voice and narrative.
• Apply data-driven insights to optimize content performance and continuously improve impact and reach.
• Coach and scale a high-performing global content team of writers, editors, strategists and leaders, fostering professional development while driving results.

Minimum Requirements

• 12+ years in content marketing, brand journalism, or editorial leadership, preferably in B2B technology or enterprise software.
• Proven success building and leading global content teams that deliver measurable business results.
• Demonstrated ability to align content strategies with business goals, including experience driving demand, building awareness and supporting customer engagement.
• Exceptional writing, storytelling, and editorial judgment, with a portfolio that showcases long-form and short-form content across multiple channels.
• In-depth understanding of digital content strategies and organic audience engagement. 
• Excellent communication and collaboration skills, with experience influencing at the executive level.
• Strategic mindset with the ability to translate complex technology topics into clear and compelling narratives.
• Exemplifies integrity and collaborative leadership, consistently building trust and alignment across all levels of the organization.
• Creative problem solving and adaptability in dynamic, fast changing environments.
• Ability to thrive in a global, agile, and fast-paced environment.

#LI-Remote

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.  

$203,600.00 - $378,000.00

Benefits:

• Medical, Dental, and Vision Insurance. 

• Telehealth coverage

• Flexible work schedules and work from home opportunities

• Development and career growth opportunities

• Open Time Off in addition to 10 paid holidays

• 401(k) matching program

• Adoption Assistance

• Fertility treatments

Click here to view a summary overview of our Benefits.

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.

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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.