Job Description
Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Markham Elevation Centre or Oshawa Elevation Centre three times per week, at minimum.
ROLE SYNOPSIS
Reporting to the Media Strategy Manager at General Motors, the Media Strategy Lead (Brand Focus) will be responsible for developing, planning, and executing tactical digital media strategies for our vehicle brands. This role requires a strong understanding of the digital media landscape, analytical prowess, and the ability to translate brand objectives into effective media plans that drive measurable results. The ideal candidate will be a hands-on strategist, collaborative, and passionate about leveraging digital channels to connect with target audiences and achieve brand-specific goals.
The position requires strong leadership skills to manage a direct report and external agencies, as well as cross-functional collaboration.
KEY RESPONSIBILITIES
Media Strategy & Planning:
Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans.
Form the strategic vision and plan for individual nameplates and own the media planning process.
Manage Media agency of record and media operations process
Develop insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions
Define target audiences, media mix, budget allocation, and key performance indicators (KPIs) for all campaigns.
Campaign Execution & Optimization:
Work closely with external media agencies, ad tech vendors, and platform representatives (e.g., Google, Meta, TikTok)
Effectively own and manage the allotted budget and drive appropriate investments and media mix.
Integrate media strategy across national and regional teams ensuring full funnel alignment.
Meet with media partners and evaluate offerings for brand fit.
Work in consultation with Marketing Applied Science and Performance teams in the development of reports, media mix models, identify and drive media KPIs across all channels and optimization plans.
Monitor and analyze key performance metrics; optimize campaign activities
Relationship & Stakeholder Management:
Develop and foster a strong relationship with MediaOne Global team including Audience, Ad Tech, and channel leads
Create and Lead Test & Learn media initiatives
Present and inform leadership across sales and marketing of media plans.
Work with internal stakeholders to identify and implement new media strategies.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Non-Discrimination and Equal Employment Opportunities
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.