Sr. Campaign Operations Manager

The Senior Campaign Operations Manager will lead the planning and execution of cross-functional, targeted marketing campaigns across paid outbound channels, including Display (via Demandbase), LinkedIn Ads and InMail, and HubSpot Sales Sequences. This role blends strategic oversight with hands-on execution to ensure campaign planning, production, and performance are seamlessly coordinated across Product Marketing, Brand & Content, Program Management, and Commercial Operations.

This role will drive alignment, manage timelines and deliverables, and oversee asset development and performance tracking to optimize demand generation and brand growth. Additionally, this role contributes to the development of campaign messaging and design, ensuring consistency, impact, and alignment with Lumin Digital’s overall marketing strategy.

Lead end-to-end campaign development and execution, translating strategic ideas into actionable plans through launch, optimization, and retrospective review across multiple outbound channels (e.g., LinkedIn Ads, Display, Email, and Landing Pages).

Coordinate cross-functional collaboration with Brand, Content, Lifecycle, PR, Product Marketing, and Operations teams to ensure alignment, accountability, and seamless campaign delivery.

Maintain and manage campaign calendars, defining clear timelines, owners, milestones, and deliverables for all initiatives.

Oversee campaign optimization, monitoring performance to refine targeting, creative, and messaging, while phasing out low-performing tactics and integrating new content.

Ensure alignment of all campaign inputs—including audience targeting, positioning, creative assets, and content—to drive brand awareness, engagement, and demand generation.

Collaborate with platform operators (Demandbase, HubSpot, and WordPress) to ensure accurate targeting, scoring, and technical execution of go-to-market campaigns.

Implement and manage campaign tracking infrastructure, including UTM tagging, taxonomy, and documentation to support accurate reporting and performance insights.

Partner with the Analytics team to assess campaign effectiveness through key metrics such as influenced pipeline, engagement, and conversion performance, and lead post-campaign retrospectives.

Serve as the central campaign operations hub, communicating status updates, enforcing standardized templates and processes, and keeping Sales, Customer Success, and Executive stakeholders informed of key campaign activities.

Perform other duties as assigned.

Bachelor’s degree in Business, Marketing, or related field or equivalent combination of education and experience preferred

5 years of experience in B2B marketing, including substantial hands-on work developing and executing integrated, multi-channel campaigns for technical or SaaS products.

Demonstrated experience managing outbound campaigns across LinkedIn Ads, Display/ABM platforms (e.g., Demandbase), and marketing automation systems (HubSpot, Marketo, or similar).

Track record of success collaborating with Product Marketing, Brand, Content, and Sales to align campaign objectives, messaging, and audience targeting.

Experience in high-growth SaaS environments, ideally within fintech or digital technology sectors.

Strong understanding of B2B demand generation and account-based marketing (ABM) frameworks, including campaign planning, audience segmentation, and measurement.

Ability to balance strategic thinking and tactical execution, managing detailed campaign deliverables while maintaining alignment to high-level goals.

Analytical mindset with the ability to interpret campaign metrics, extract insights, and recommend actionable optimizations.

Proficiency with marketing tools like Asana, Demandbase, HubSpot, and WordPress, Confluence, etc.

Exceptional communication, collaboration, and stakeholder management skills—able to influence without authority and build trust across teams.

Highly organized, with meticulous attention to process, documentation, and follow-through.

Curious, adaptable, and motivated by continuous improvement and performance outcomes.

Thrives in a fast-paced, high-autonomy environment that values accountability, creativity, and data-driven decision-making.

Minimal, generally 12 days or less per year