Social Media Specialist - Hybrid - Arizona based

Position Summary/Purpose:

Under direction, is accountable for ensuring active and engaged communities across assigned social media platforms for the university.  This position will assist the writing and managing of day to day social media publishing, and assist with the planning and deployment of social media campaigns, engages with college/marketing liaisons to ensure consistent and timely content is being developed, monitors online conversations and builds engagement through direct interactions online for the needs of brand advocacy and admissions objectives.

Primary Responsibilities /Accountabilities/ Essential Functions:

1. Manage various university partner-owned social media communities

2. Assist with developing social media strategies for content and account management

3. Write, edit and input messaging and content to various profiles and applications.

4. Mentor student workers contributing to social media sites by assigning sites, reviewing content and editing and providing continuous feedback for appropriate GCU messaging. Ensure proper tagging and tracking is executed by student worker teams

5. Work closely with video and photo teams to develop content specific to social media

6. Engage with the assigned communities to keep the university partner trending in social media sites; takes action to protect university partner image when negative discussions/conversations begin to arise.

7. Monitor online conversation about the University—reports on trends and widespread issues to social media management for recommendations on any actions that need to be taken.

8. Create and monitor event pages, announcements, messages, reviews and conversations.

9. Assist with managing reports reflecting meaningful social metrics for management decision making.

10. Track influencers and trending topics from online conversation about the university and relates in regular social media team meetings so appropriate recommendations for action can be taken.

11. Other duties as assigned.

Equipment Used and Responsibility

• Social media channels (Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest, LinkedIn, etc.).
• Hootsuite, Talkwalker,  TweetDeck, etc.
• Social media reporting and analytics.
• Photoshop, multimedia platforms, and basic computer processing.
• Microsoft Office suite (Word, Outlook, Project, Excel, PowerPoint, and Publisher)

Supervisory Responsibilities

None

Experience/  Education

• Bachelor’s degree in marketing, public relations or communications
• Minimum of 2 - 3 years related professional work experience
• Demonstrated experience with managing social media on behalf of a brand.
• Must work evenings, weekends and holidays as needed.
• Must pass pre-employment background investigations.

Physical Requirements:

• Sitting:      6-7 hours a day
• Standing:  1-2 hours a day
• Walking:   1-2 hours a day
• Lifting:      Occasionally
• Carrying:   Rarely
• Pushing:    Rarely
• Bending:   Frequently
• Squatting: Rarely
• Kneeling:     Rarely
• Climbing:    Rarely
• Reaching:    Occasionally
• Grasping:     Frequently
• Fine Eye to Hand Coordination:  Continuously
• Driving:       Rarely
• Work Environment:  Office building on site.  Work performed is primarily inside, subject to variations in temperature and weather, equipment noise and dust.