About TalkTalk 

TalkTalk’s vision is to be the most recommended Wi-Fi provider in the UK by 2028 with a growing, profitable base. Success requires that we simplify what we do, who we do it with, and reduce the cost of how we do it. 
TalkTalk is the uncomplicated way to get excellent in-home Wi-Fi coverage, we stand out from the crowd by offering intelligent but simple products that work perfectly first-time, without fuss or incomprehensible jargon, and for any help our customer service is the best in the industry. 
Our aim is to deliver simplified & customer delighting Wi-Fi products and a more digital customer & employee experience. This is enabled by a technology platform that leverages data to drive innovation, decision-making, and automation, ultimately providing a more cost-efficient service for our customers.
 

Role Purpose 

To lead and optimise TalkTalk’s organic and paid search strategy, driving high-quality traffic, leads, and sales through best-in-class SEO and PPC activity. This role will play a pivotal part in delivering commercial growth, collaborating with cross-functional teams to ensure digital performance is maximised and aligned to brand and business objectives. 
 

Main Responsibilities 

• Develop and execute the SEO and PPC strategy to drive acquisition, retention, and brand visibility across all digital channels. 

• Lead the planning, implementation, and optimisation of paid search campaigns, ensuring strong ROI and cost efficiency. 

• Oversee all aspects of SEO, including technical SEO, on-page and off-page optimisation, content strategy, and link building. 

• Monitor, analyse, and report on performance metrics, providing actionable insights and recommendations to stakeholders. 

• Collaborate with Product, Data, and Tech teams to ensure campaigns are aligned with business priorities, messaging, and the latest advancements in AI-driven search and digital marketing. 

• Proactively explore and implement new approaches to SEO and PPC in response to changes in search engine algorithms, AI-powered search, and emerging technologies. 

• Manage relationships with external agencies and technology partners to deliver best-in-class digital performance. 

• Champion a culture of test-and-learn, continuously improving digital marketing effectiveness through experimentation and innovation. 

• Stay up to date with industry trends, search engine algorithm updates, and the evolving impact of AI on search and paid media. 
   

Knowledge, Skills & Experience 

Knowledge: 

• Deep understanding of SEO and PPC best practices, tools, and platforms. 

• Strong grasp of digital marketing, web analytics, and conversion rate optimisation. 

• Awareness of the telecoms, utilities, or other consumer-facing sectors is desirable. 

Skills: 

• Advanced analytical and data interpretation skills, with the ability to translate insights into actionable plans. 

• Excellent project management and organisational skills, able to manage multiple campaigns simultaneously. 

• Strong stakeholder management and communication skills, with the ability to influence at all levels. 

• Technical proficiency in website optimisation, keyword research, and campaign management. 

• Creative problem-solving and a test-and-learn mindset. 

Experience: 

• Significant experience in a senior SEO and/or PPC role, ideally in a B2C environment. 

• Proven track record of delivering successful search marketing campaigns with measurable commercial impact. 

• Experience managing external agencies, partners, and suppliers. 

• Demonstrated ability to work in agile, cross-functional teams. 

Behaviours / Values Fit: 

• Results-driven, commercially minded, and collaborative. 

• Passionate about digital marketing and continuous improvement. 

• Adaptable, resilient, and able to thrive in a fast-paced, dynamic environment.