Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
We’re looking for a Product-Led Growth (PLG) Manager to accelerate organic user acquisition and engagement through Search Engine Optimization (SEO) and Answer Engine Optimization (AEO). This role sits at the intersection of growth marketing, product, engineering and content, driving discovery of Roblox experiences, creators, and brands across the open web and emerging AI-driven search platforms.
You’ll own the strategy and execution for how Roblox content surfaces when users search for experiences, genres, creators, or topics across platforms like Google, Youtube and conversational engines like ChatGPT, Gemini, and Perplexity. You’ll partner closely with product, data science, and engineering to design search-friendly experiences, scalable metadata systems, and content structures that amplify discoverability and conversion. You will report directly to the Head of Growth Marketing.
You will:
You have:
For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.
Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).
Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.