Biocodex is a French family-owned pharmaceutical company headquartered in Gentilly, near Paris, France. The company was founded in 1953 to develop and market the world’s first probiotic yeast strain, Saccharomyces boulardii CNCM I-745®, discovered in 1923.
Building on relationships established for nearly 70 years with healthcare professionals, the Biocodex teams work daily for the health of all and focus their activities around three main areas: Microbiota, Orphan diseases, Women’s health.
With more than 1,800 employees, Biocodex generated net revenues of above €634 million in 2024, including 32% in France and 68% internationally. The group is present in more than 100 countries through wholly owned subsidiaries in 17 countries and a network of distributors worldwide.
In order to accompany the growth of Biocodex, we are looking for a:
Senior Performance Marketing Manager
The Mission
Own the paid growth engine across Meta, Google/Bing, YouTube, TikTok, TikTok Shop, and affiliates. Lead our media and commerce partners and industrialize our creator pipeline so that Florastor reaches new consumers efficiently and profitably. You will set a high bar for channel strategy, creative testing, and measurement by turning insights into weekly action.
Roles & Responsibilities:
Media Strategy & Agency Leadership
- Lead day-to-day partnership with media agencies across Meta, YouTube, Google/Bing Paid Search, and TikTok. Pressure-test plans, enforce testing roadmaps, and drive budget reallocation based on performance.
- Establish channel guardrails (ROAS/CAC, incrementality hypotheses) and weekly/monthly scorecards.
- Build and maintain a clear channel mix rationale and seasonal plan aligned to brand and retail moments (e.g., Prime Days, Cough & Cold).
Paid Search Excellence
- Own search governance: query-class framework, negative lists, match-type strategy, and ad copy iteration (with PRC alignment).
- Partner with media agency to improve impression share on priority queries and protect high-intent coverage.
Creators, Influencers & Affiliates
- Own the creator strategy and pipeline with influence agency e.g. briefs, selection, content QA, licensing/whitelisting, and PRC-ready deliverables.
- Lead agency on TikTok Shop and affiliates: manage product feeds/offers, creator seeding, paid affiliate deals, and GMV pacing; coordinate PRC for paid influencer assets.
Content Supply & Experimentation
- Forecast asset needs by channel and maintain a 4–6 week content runway.
- Drive a durable creative testing program (concepts, hooks, formats, UGC, whitelisting) and publish learnings.
Measurement & Reporting
- Own a single, exec-ready Monthly Business Review that covers channel scorecards, creative insights, paid search deep dive, and TikTok Shop/affiliate contribution.
- Use GA4, platform analytics, and Triple Whale to connect spend to outcomes; coordinate with measurement partners as needed.
Compliance & Ways of Working
- Partner with the Director and PRC lead to ensure all paid assets follow DSHEA and internal claims guidance; route through Veeva PromoMats where required.
- Collaborate closely with Owned/Lifecycle for landing page needs, promo alignment, and post-click experience.
What Success Looks Like (KPIs)
- Awareness: Increase in awareness and ad recall.
- Efficiency: Blended CAC within target, paid ROAS by channel at/above goal.
- Scale: Growth in new-to-brand customers and qualified reach (CPM/CPV efficiency).
- Search Quality: Increase in impression share on top queries, healthy exact/phrase mix, improved query coverage, rising conversion share from priority clusters.
- Creator/Affiliate Throughput: On-time asset delivery, cost per asset within target, GMV from TikTok Shop and affiliates pacing to plan.
- Operating Rhythm: On-time WBR/MBR delivery with clear actions, documented test-and-learn each month.
Requirements:
Must-Haves
- 4–6+ years in performance/growth marketing with multi-channel ownership (Meta, Google/Bing, TikTok), including paid search.
- Hands-on experience using UGC/creator content for ads (whitelisting, paid partnerships) and running affiliate/creator programs.
- Strong analytical skills (GA4, platform analytics, Excel/Sheets); comfort with incrementality and triangulating truth across tools (e.g., Triple Whale).
- Clear, persuasive communicator, and proven agency leadership.
- Familiarity with regulated review workflows (PRC) and Veeva PromoMats.
Nice-to-Haves
- D2C/CPG health & wellness experience; DSHEA familiarity.
- Shopify basics for landing page coordination.
- Exposure to MMMs.
Tools You’ll Touch
Meta/Google/Bing/TikTok Ads Managers, GA4, Triple Whale, Shopify (coordination), Cohley, TikTok Shop, Veeva PromoMats.
Other Information
Full-Time
Perks & Benefits: Medical, dental, vision, STD, LTD, Life Insurance, 401k match
Salary Range $120,000 to $140,000 Salary commensurate with experience
Position open to people with disabilities
This position is located in Bedminster, NJ with 2 days per week onsite
An interest in artificial intelligence and its application in the workplace is a prerequisite, as we actively encourage its adoption to boost innovation and performance on a daily basis.
WHY BIOCODEX
Our four values are driving forces and bonds for all teams: we play collectively; we shape fair relations; we dare to innovate; we care for our ecosystem.
At Biocodex, we do not discriminate on the basis of gender, age, disability, nationality or sexual orientation. In fact, we welcome diversity, which we recognize as a source of strength for the company.
At Biocodex, our CSR approach is an holistic one to reconcile the « 4P’s »: « People, Planet, Profit and Purpose » and we also ensure that our employees are provided with necessary and relevant tools for both their personal and professional development, while offering them competitive advantages and services.
Join us!
LI# Hybrid
BIOCODEX USA
Take up the challenge and send your application!