Job Description Summary

The Senior Marketing Manager is responsible for leading all aspects of both upstream (pre-market/early-stage) and downstream (post-launch) marketing for on-market products and new product introductions. While the primary focus is on the Canadian market, the role also includes supporting US market initiatives as required. This includes managing the full commercialization process, from pre-market authorization and global asset hand-off at stage 4, through launch, to lifecycle management. The Senior Marketing Manager will drive business growth by building and executing a robust commercial strategy that adapts to evolving market dynamics, incorporates Voice of Customer (VOC), and responds to competitive activities. The selected candidate will be empowered to set the direction for new product introductions and line extensions, expand clinical applications and maximizing product performance.

Job Description

Key Responsibilities

• Upstream & Downstream Marketing: Lead both pre-market (upstream) and post-launch (downstream) marketing strategies, ensuring seamless transition from product development to commercialization and sustained market growth.
• US Market Support: Provide support for US market initiatives as needed, collaborating with cross-border teams to ensure alignment and leverage best practices.
• On-Market Product Management: Oversee ongoing marketing strategies, product positioning, and brand development for in-line products to ensure sustained growth and market share.
• Launch Marketing: Develop and execute comprehensive go-to-market strategies for new product launches, including market research, messaging, and sales enablement.
• Digital Marketing: Collaborate with omni-channel and digital teams to execute digital awareness and marketing tactics in support of brand strategies.
• Annual Strategic Planning: Lead key parts of annual strategic planning, including market sizing, customer insights, market trends, competitive overview, and creation of marketing strategies and tactics.
• Commercial Strategy Development: Build and adapt, in partnership with General Manager, commercial strategies that reflect changes in market dynamics, VOC, and competitive activities. This is critical for successful new product introductions and line extensions.
• Cross-Functional Collaboration: Work closely with global product teams, executive leadership, sales, training, market access, medical affairs, and other stakeholders to ensure cohesive product strategies.
• Market Analysis: Monitor market trends, competitive activities, and customer insights to adjust marketing tactics and ensure alignment with business goals.
• Budget Management: Oversee marketing budgets for relevant products, ensuring cost-effective execution of marketing activities.
• Compliance: Ensure all marketing activities comply with regulatory and corporate guidelines.
• Agency Management: Manage all strategic and tactical agencies of record, ensuring alignment to strategy, execution of campaigns, and optimization of marketing spend.
• Executive Communication and Planning: Create and drive annual strategic planning documents, synthesizing business and cross-functional plans for relevant products/brands.
• Team Leadership & Mentorship: Potential to lead and mentor a high-performing marketing team member , fostering professional growth and collaboration.

Key Capabilities

• Technical and clinical marketing expertise, with the ability to translate clinical unmet needs into actionable strategy.
• Experience building and executing advocacy and engagement strategies within marketing plans.
• Strong analytical skills, including the ability to measure and optimize ROMS (Return on Marketing Spend) and ROI (Return on Investment) for marketing initiatives.
• Demonstrated ability to build and adapt commercial strategies based on market changes, VOC, and competitive intelligence.

Qualifications

• Bachelor’s degree in Science, Social Sciences, Marketing, Business, or related field; MBA preferred.
• 7+ years of marketing experience in the pharmaceutical or medical devices industry, including product launch and lifecycle management.
• Strong understanding of pharmaceutical and/or medical device markets, including regulatory and market access environments.
• Proven track record of cross-functional team leadership and stakeholder engagement.
• Excellent communication, strategic thinking, and project management skills.
• Bilingual (French & English) skills preferred.
• Demonstrated ability to lead and mentor teams.

Travel Requirements

25%–50% travel required, including customer visits and VOC activities, to support strategy development and market engagement. This is a remote position based in Canada with support to the US as needed.

Additional Information