Senior Manager, Web Excellence

At AstraZeneca, we win through the science, it is at the heart of our every success. Every decision is rooted in the limitless possibilities of what science can do. We push the boundaries of science to deliver life-changing medicines. This purpose underpins everything we do. It gives us a reason to come to work every day. It reminds us why we exist as a company. It helps us deliver benefits to patients and build new value for shareholders. It also sets the context for our employees’ activities and the roles of our teams, partners, and other collaborators. AstraZeneca has a dynamic environment that fosters collaboration and innovation. We attract top minds, and we nurture and build top talent. 

Are you ready to shape the future of digital engagement? As the Senior Manager of Web Excellence, you'll lead the charge in crafting and executing a cutting-edge web strategy that aligns with our OBU and brand objectives. Your mission is to optimize user experience across stakeholders, drive digital engagement, and ensure our websites are at the forefront of innovation and deliver on the needs of the dynamic digital environment. As the leader of the strategy and strategic approach, and roadmap, you'll partner with key stakeholders to bring to life the web ecosystem for the Oncology Business Unit (OBU), including the evolution of brand websites and enhanced SEO strategies.  You will be responsible for forging and documenting the end-to-end website delivery process and ensuring strong governance across all the steps and across all parties responsible for bringing a web presence to life.  Your sharing of updated processes and best Web practices will ensure a cohesive OBU presence, and the result of your efforts will be exceptional digital experiences for OBU customers. 

Accountabilities: 

Web Strategy Development:  

• Shape the development and execution of a comprehensive web strategy aligned with OBU and brand objectives 

• Explore opportunities for web innovation and optimization to improve user engagement and business outcomes 

User Experience (UX) and Design: 

• Collaborate with global design system and maintain continuous focus on development of US OBU design needs, end-to-end processes, governance, and communication surrounding these 

• Oversee UX and design standards to ensure a seamless and intuitive user experience 

Web Development and Maintenance: 

• Coordinate with IT and development teams to ensure reliable, secure, and scalable web infrastructure 

• Supervise the implementation of new features and functionalities across OBU websites that support the evolution of the digital presence of the OBU and deliver on the needs of the continuously evolving online environment  

SEO and Web Analytics: 

• Manage cohesive guidelines and knowledge sharing about effective SEO strategies to improve organic search visibility and traffic in collaboration with internal SEO partners  

• Identify program-level guidelines in web analytics and identify high-level insights to support enhanced site measurement across the OBU      

Content Management: 

• Oversee website content management practices to ensure relevance and engagement 

• Ensure compliance with legal standards and accessibility guidelines 

Stakeholder Collaboration: 

• Partner deeply with Brand, Omnichannel, and product teams to align web evolution and initiatives with broader business objectives 

• Communicate web performance insights and strategic recommendations to senior leadership 

Essential Skills/Experience: 

• Bachelor’s degree in digital marketing or business, or a related field

• 2 plus years experience in leading web strategy and development projects 

• Strong expertise in web technologies, SEO, GEO, LLM discoverability, and analytics 

• Excellent communication and leadership skills with ability to influence stakeholders at all organizational levels 

• Ability to build consensus with deeply collaborative focus 

• Experience with content management systems (e.g., Adobe, WordPress, Drupal) 

• Demonstrated success in omnichannel field, preferably with web portal emphasis 

• Strong strategic project and execution skills 

• Strong experience working at the intersection of business and technical concepts 

• Extensive experience in Jira and Confluence 

• Able to work in fast-paced and evolving environment and navigate through ambiguity that can accompany evolution 

Desirable Skills/Experience: 

• Advanced degree in a relevant field  

• Strong understanding of oncology pharmaceutical sales and marketing processes, including an understanding of the regulatory requirements and compliance considerations 

• Experiencein the pharmaceutical or another regulated industry

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world. 

The annual base pay for this position ranges from $151,081-$226,622. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.   

NOTE: This role is in Gaithersburg, MD.