Senior Manager, Omnichannel Operations

At AstraZeneca, we win through the science, it is at the heart of our every success. Every decision is rooted in the limitless possibilities of what science can do. We push the boundaries of science to deliver life-changing medicines. This purpose underpins everything we do. It gives us a reason to come to work every day. It reminds us why we exist as a company. It helps us deliver benefits to patients and build new value for shareholders. It also sets the context for our employees’ activities and the roles of our teams, partners, and other collaborators. AstraZeneca has a dynamic environment that fosters collaboration and innovation. We attract top minds, and we nurture and build top talent. 

Are you ready to lead the charge in transforming how we deliver life-saving medicines to patients? As a Senior Manager in Omnichannel Operations at AstraZeneca, you'll play a pivotal role in shaping the future of healthcare delivery within the Oncology Business Unit. You'll be responsible for developing, executing, and continuously improving omnichannel programs, ensuring a seamless experience across all channels. This is your chance to drive innovation, optimize workflows, and collaborate with cross-functional teams to make a real impact. 

Accountabilities: 

Operations Management:

• Accountable for on-time execution and delivery of omnichannel campaigns 

• Responsible for documenting campaigns in JIRA boards and gathering requirements for execution 

• Lead omnichannel operations, ensuring optimal integration between various channels 

• Troubleshoot and resolve operational challenges in the omnichannel framework 

• Proactively seek and implement optimized orchestration and automation processes 

• Coordinate across Agile Release Train (ART) to align campaign timelines and communicate status and risk 

• Lead kick-off and assessment meetings with cross-functional partners 

• Align with Customer Engagement Business Partner on project prioritization and timelines; independently lead backlog refinement, PI planning, and sprint planning meetings 

• Continuously assess and improve digital processes to enhance stakeholder experiences 

• Establish key performance indicators for digital platforms to guide operational improvements 

• Establish protocols for crisis management on digital platforms 

Campaign Creation and Execution: 

• Use CRM platforms (e.g., Salesforce, HubSpot, Adobe) to design and implement automated campaigns 

• Set up A/B tests and optimize campaigns based on customer responses 

• Develop automated nurture campaigns to engage customers at various lifecycle stages 

• Oversee user experience and journey mapping to identify pain points and opportunities 

Cross Functional Collaboration: 

• Collaborate deeply with cross-functional teams to ensure smooth daily operations 

• Work with stakeholders on requirements gathering and balancing delivery timelines 

• Serve as a central collaboration point across various teams to execute on Omnichannel strategy 

• Integrate feedback from external stakeholders to drive continuous improvements 

Essential Skills/Experience: 

• Bachelor’s Degree 

• Basic understanding of marketing tactical plans and execution 

• Experience/knowledge of marketing technology decision making and operating systems – CDP, CRM, AEM 

• Proficiency in JIRA Kanban board 

• 2-5 years of Marketing operations experience or other Marketing experience

• Experience working in collaborative team settings and liaising between agencies and media naive teams 

• Experience working with campaigns targeting multiple customer groups 

• Exceptional communication skills, including listening as well as explaining complex ideas and technologies 

• Independent self-starter with a “plug-and-play” attitude for collaboration 

• Able to work in fast-paced and evolving environment and navigate through ambiguity that can accompany evolution  

Desirable Skills/Experience: 

• Experience in the pharmaceutical or another regulated industry  

• Comfortable working in a multinational corporate environment 

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world. 

The annual base pay for this position ranges from $151,081-$226,622. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.   

At AstraZeneca, we are driven by the solutions we bring to the healthcare ecosystem. Our work is meaningful, contributing to bending the global mortality curve. We thrive on energy and pace, constantly thinking big to answer new challenges. With a winning mindset, we empower our teams to innovate and experiment, creating an environment where you can grow and develop into a future leader. Join us on this journey to shape the future of BioPharmaceuticals. 

Ready to make an impact? Apply now and be part of our transformative journey! 

NOTE: Role is in Gaithersburg, MD.