Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
The Team
This role is part of the Tommy Hilfiger EMEA Marketing team, within the broader Strategy, Content & GTM function. You will work closely to support the Senior Director, Strategy, Content & GTM. Our team sits at the intersection of content strategy and creative production. We collaborate closely with marketing, design, channel-specific, and global teams to ensure campaigns and content are delivered effectively across EMEA.
The Senior Manager, Content Strategy, plays a critical role in shaping and executing content plans by partnering closely with global creative teams, regional business leads, and marketing channels to ensure cohesive delivery aligned with brand ambitions and commercial objectives.
The Senior Manager Content Strategy, will serve as a central strategic lead, shaping a regional content roadmap that aligns brand storytelling with key commercial moments. This role is responsible for building cohesive, globally aligned strategies while enabling regional adaptation and execution to ensure both brand consistency and local relevance.
Partnering closely with global creative, e-commerce, CRM, media, regional marketing, and product teams, the Senior Manager, Content Strategy, will translate seasonal and product priorities into high-impact content strategies that drive engagement, build brand equity, and support conversion across owned, earned, and paid channels. Success in this role requires a deep understanding of fashion culture, digital platforms, and content best practices—combined with a sharp creative eye and strong commercial acumen.
Content Strategy Lead: Lead content strategy for EMEA, building a regional strategic view and implementing cross-functional projects to enhance regional creative output.
Project Management: Lead the planning and delivery of content projects, ensuring timelines, deadlines, and milestones are met.
Briefs Support: Review and clarify briefs to ensure clarity, actionability, and alignment with business needs.
Cross-Functional Alignment: Act as a connector between global and regional teams, ensuring consistency, clarity, and smooth handovers of assets and information.
Team Management: Manage a team of creatives, project managers, and strategists, ensuring discipline development and personal growth.
Content Rollouts: Define content hierarchy, planning, and coordination of asset rollouts across channels (O+O Digital, Retail, Wholesale, Pure Player).
Creative Quality Checks / Brand Guardianship: Champion brand guidelines to ensure compliance of all regional assets before rollout.
Inspiration & References: Gather benchmarks, references, and competitor examples to inspire the creative team.
Content Testing: Own the regional content testing approach, encourage piloting of new formats, and deliver strong feedback loops to improve creative output.
Templates & Tools: Manage and update guidelines, templates, and toolkits that enable regional teams to scale creative execution efficiently.
Internal Stakeholder Management / Communication: Share project status updates, track progress, and escalate risks or blockers as needed.
Problem-Solving: Anticipate potential issues, propose solutions, and support teams in removing blockers.
Example Projects (not limited to):
Lead implementation of ongoing content projects (e.g., Evergreen Creative, CRM Newsletter Evolution, Sale Guidelines updates).
Lead regional newsletter design and output, ensuring creative editorialization, engaging product storytelling, and a consistent brand tone of voice.
Deliver ad-hoc regional creative projects (e.g., Members Week).
Action-Oriented: Take initiative to drive progress and keep teams accountable for deadlines.
Collaborative: Build strong relationships across marketing, content, and creative teams to enable smooth delivery.
Clear Communicator: Present information in a structured and concise way, tailoring communication for different stakeholders.
Organized: Manage multiple projects simultaneously with attention to detail and efficiency.
Process-Driven: Passionate about streamlining workflows, documenting best practices, and improving efficiency in project delivery.
7+ years of experience content management, creative project coordination in marketing.
Experience developing content strategy and mapping
Strong organizational and project management skills, with experience managing timelines and deliverables across multiple projects.
Deep understanding of creative and marketing processes (campaign rollouts, content calendars, asset guidelines).
Experience working in matrixed organizations with cross-functional teams, preferably across multiple markets or regions.
Excellent communication skills, both written and verbal.
Ability to problem-solve, prioritize, and remain calm under pressure.
Proficiency in Excel and PowerPoint.
Experience with project management or workflow tools is a plus.
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.