We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC, please visit CIBC.com
What you’ll be doing
The Senior Manager, Brand Marketing is responsible for developing and executing integrated, brand-focused marketing communication strategies and plans. This role has a focus on our employer brand strategy to lead initiatives that bring our employee value proposition to life, and attract top talent to build CIBC’s workforce of the future.
Reporting to the Director, Purpose & Storytelling, the Senior Manager is a strong brand marketer and communicator who will work closely with partners across various lines of business, functions, agencies, and vendors on brand-focused communications and campaigns that drive our brand and business forward.
At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.
How you’ll succeed
- Marketing Communications Strategy and Delivery – Strong hands-on experience in the development and delivery of integrated campaigns from brief development through to go-to-market. You thrive on driving business results through strong strategic insight, client focus, and executional excellence. Proven experience in managing digital communications strategies and processes for omnichannel campaigns. Previous experience leading marketing strategy for employer brand and talent marketing is an asset.
- Project Management – Demonstrated project management skills, with a high degree of organization and attention to detail. Proven ability to manage and drive multiple projects forward in ambiguous situations, often without a predefined roadmap. Comfortable navigating unfamiliar subject areas by proactively seeking out internal experts, gathering insights, and integrating their perspectives into actionable recommendations. Able to manage multiple campaigns simultaneously, coordinating with stakeholders at various stages of each project. Comfortable using project management software to coordinate complex initiatives, as well as budget management software to ensure on-time, on-budget delivery.
- Brand Governance Expertise – Ability to serve as a primary steward of the CIBC brand by fully understanding and applying the CIBC brand guidelines and standards. Responsible for reviewing creative and providing guidance to partners to ensure that all internal and external communications, marketing materials and talent-facing assets are consistently on-brand, legally compliant and appropriate for each channel.
- Relationship Building – Ability to inspire and influence across a matrixed organization to gain alignment and support on recommended marketing strategies and tactics. Demonstrated capability to collaborate effectively with stakeholders at all levels of the organization. Comfortable making strategic recommendations to senior leaders, clearly communicating both the recommendations and the rationale behind them.
- Leadership – Well-developed leadership, management, and strategic-thinking skills, with the ability to excite and lead others in a highly collaborative environment. The ability to “influence without authority” will be a finely honed skill you use regularly. You’ll be a positive reflection on the Brand team and larger Marketing function when interacting with partners – demonstrating your willingness to learn, support the business, and balance established best practices with what is right for our brand and clients.
Who you are
- You have demonstrated experience in marketing communications - financial services or telco and experience in talent marketing an asset (7+ years).
- You think and communicate with empathy. You put yourself in the shoes of your target audience, creating insights-driven marketing briefs that ultimately drive content and creative that build a strong emotional connection. These skills extend to how you connect authentically with your colleagues and agency partners, You find meaning in relationships and surround yourself with a diverse network of partners. You connect with others through respect and authenticity. You have a a willingness to invest the time to understand both the big picture and different perspectives to drive effective collaboration.
- Your influence makes a difference. You know that relationships and networks are essential to success. You inspire outcomes by sharing your expertise.
- You are a problem solver. You embrace design thinking, and balance analytical and creative problem-solving skills to find innovative solutions.
- You understand that success is in the details. You notice things that others don't. Your critical thinking skills inform your decision making.
- You're driven by collective success. You know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together to bring a shared vision to life.
- You embrace and champion change. Be it in the technology and tools you use, or the parameters of a project, you continuously evolve your thinking and the way you work in order to deliver your best.
- You act like an owner. You thrive when you're empowered to take the lead, go above and beyond, and deliver results.
- Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.
#LI-TA
What CIBC Offers
At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.
We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
*Subject to plan and program terms and conditions
What you need to know
CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com
You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.
Job Location
Toronto-81 Bay, 33rd Floor
Employment Type
Regular
Weekly Hours
37.5
Skills
Analytical Thinking, Campaign Development, Communication, Customer Engagement, Leadership, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, People Management, Project Management