Our Mission and Opportunity
Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has lasting social and economic impact. Brightwheel’s vision is high quality early education for every child. We pursue this by directly supporting teachers in the classroom, engaging parents in the development of their kids, and enabling the small businesses that make up the backbone of the $175 billion early education industry. Brightwheel is the most loved technology brand in early education, trusted by tens of thousands of providers and millions of educators and families.
Our Team
Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally. Our exceptional investor group includes Addition, Bessemer, Emerson Collective, Lowercase Capital, Mark Cuban, Notable Capital, and others.
Who You Are
Brightwheel is seeking an experienced Senior Lifecycle Marketing Manager. In this role, you will lead the strategy and execution of lifecycle programs across both prospects and existing customers. You are a seasoned lifecycle or CRM marketing leader with a deep understanding of customer journeys, marketing automation, and data-driven personalization. You thrive at the intersection of strategy and execution—comfortable building the vision while also rolling up your sleeves to make it happen.
You are a natural people leader who knows how to coach, inspire, and grow high-performing marketers. You bring a blend of creativity, analytical rigor, and operational discipline to drive measurable business impact across acquisition, onboarding, retention, and expansion. You excel at cross-functional collaboration, effectively prioritizing and executing projects that align with company goals and adapt swiftly to evolving business needs. You are an outstanding communicator, able to influence stakeholders at all levels and drive results through collaboration and innovation. And of course, you are passionate about Early Childhood Education!