Senior Group Manager, US SEO & Content Marketing Lead

Work Location:

New York, New York, United States of America

Hours:

40

Pay Details:

$115,440 - $186,160 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. 

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Marketing

Job Description:

The US SEO & Content Marketing Lead will oversee SEO and public site content strategy, driving visibility, engagement, and growth across all TD business lines. Reporting directly to the Head of US Growth Marketing, this role oversees the development, delivery, and optimization of enterprise SEO initiatives. This role will oversee SEO and content programs supporting multiple US business lines and manage a seven-figure capabilities portfolio of vendor and agency partnerships.

As a strategic partner to the leadership team and key subject matter expert, this role will help define TD’s SEO & AI-Search strategy to help TD succeed in a rapidly evolving search landscape. The role requires deep collaboration with Canadian Center of Excellence teams, product marketing, design, analytics, governance, and external agencies to align SEO and content efforts with enterprise priorities by integrating advancements in generative AI, structured data, and schema optimization.

This leader will manage two direct reports and oversee vendor relationships with external partners (Conductor, Yext, etc.) in addition to managing agency partners and internal content resources. The successful candidate will combine strategic thinking with strong stakeholder management, digital fluency, and people leadership to deliver high-impact SEO and content initiatives. Other responsibilities include building internal and external relationships, driving operational excellence and delivering clear POVs on digital trends.

The Senior Group Manager, Digital Marketing leads a team of marketing professionals in the development, delivery, and evaluation of large and/or highly complex and diverse digital, social or content marketing service offerings. As a strategic partner to the leadership team and key subject matter expert, the Senior Group Manager, Digital Marketing helps drive the strategic agenda of the overall team, function, and/or assigned portfolio(s) and financials as well as identifies operational efficiencies and opportunities with other business management/enterprise areas.

Depth & Scope:

• Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required
• Oversees and leads a large and/or highly complex and diverse reporting function for an area of significant risk, complexity or scope while growing talent, developing skills and capabilities to achieve career goals, support project/initiative success and achieve business results
• Manages and oversees the overall discipline and strategy for the respective areas while aligning to the enterprise best practices
• Provides coaching, mentorship and guidance to practitioners, business, executives within area of expertise
• Acts as a strategic partner to leadership team on the management of the portfolio and financials, with deep industry, external/internal, enterprise knowledge, recognizing and anticipating emerging trends and; identifying operational efficiencies and opportunities with other business management/enterprise areas
• Facilitates key strategic discussions and provides thought leadership to executive audience (output may include strategic roadmap and/or deliverables/frameworks/short to long term goals, etc.)
• Sets operational team direction and collaborates with others to execute on common goals
• Focuses on longer-range planning for functional area (e.g. 12 months or greater)

Education & Experience:

• Undergraduate degree and/or relevant professional certifications, designations, or equivalent required
• 10+ years relevant experience
• Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
• Knowledge of current and emerging competitor and market trends
• Knowledge of risk management environment, standards and regulations
• Ability to contribute to strategic direction of the function and provide advice to senior leadership
• Ability to forecast initiatives and demand in order to develop annual strategic plan
• Skill in managing budgets, P&L and resource allocation
• Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of product initiatives
• Skill in talent development and performance management
• Ability to exercise sound judgement in making decisions
• Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
• Ability to work collaboratively and build relationships across teams and functions
• Skill in using computer applications including MS Office
• Ability to analyze, organize and prioritize work while meeting multiple deadlines
• Ability to work successfully as a member of a team and independently
• Ability handle confidential information with discretion

Preferred Skills:

• Advanced knowledge of technical SEO, structured data, and AI-driven search innovation.
• Strong analytical and reporting skills, with proficiency in data interpretation and storytelling.
• Proven experience leading complex, cross-functional SEO and content teams, establishing priorities and operational direction to achieve growth and visibility objectives.
• Ability to facilitate key strategic discussions and provide thought leadership to executive audiences, including the development of strategic roadmaps, frameworks, and long-term goals.
• Experience building AI-search-forward roadmaps, anticipating the impact of emerging technologies (e.g., Google AI Overviews, ChatGPT Search) and evolving consumer search behaviors.
• Track record of delivering measurable improvements in organic visibility, traffic quality, and conversion performance for large-scale public sites.
• Experience managing vendor and agency relationships.
• Skilled in leading contract negotiations and renewals with external partners and technology vendors, ensuring favorable terms and alignment with strategic and financial objectives.
• Track record of developing growth strategies that result in tangible business outcomes
• Self-motivated and intellectually curious, with a passion for learning new tools and technologies
• Experience working in financial services or regulated industries preferred but not required

Customer Accountabilities:

• Defines and builds best-in-class digital marketing capabilities, including the enablement of end-customer personalization and/or line of business optimization
• Manages internal partner/business relationship strategy to enable collaboration with and leverage capabilities of other enterprise functions, driving alignment among relevant stakeholders
• Manages/leads external partner/vendor relationships to achieve strategic objectives and/or project fulfilment, including interaction model, budgetary considerations, and relevant risk/compliance requirements
• Synthesizes and communicates broad view of market and/or industry changes that affect the digital marketing space
• Manages and delivers digital marketing innovation opportunities via active monitoring of industry trends and/or evolving regulatory environment
• May also be responsible for building, owning, executing, and improving best-in-class automation technologies in fulfilment of digital marketing and/or business line objectives
• Acts as a subject matter expert, internal and external, in all digital marketing channels, providing input/thought leadership on brand, business/customer strategy, planning functions, analytics, and/or consumer research

Shareholder Accountabilities:

• Works closely with key business leaders to develop business plan, ensuring the optimal use of resources and leverages TD’s operating model to maximize efficiency, effectiveness and scale
• Plans and executes on strategic activities, reviews and communicates results, and adjusts tactics accordingly
• Executes on the annual business plan to deliver results aligned with business strategies
• Manages overall budget, revenue and expenditures, meets business objectives while increasing efficiency and effectiveness
• Proactively identifies key business opportunities, researches and recommends enhancements/modifications, develops strategies to achieve recommendations and works closely with team to execute and implement
• Monitors and communicates the effectiveness of strategies, programs, and practices related to own area of expertise
• Protects the interests of the organization – identifies and manages risks, and escalates non-standard, high risk transactions/activities as necessary
• Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
• Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
• Ensures employees are knowledgeable; and assumes responsibility to minimize operational and regulatory risk by complying with Bank and industry Code of Conduct

Employee/Team Accountabilities:

• Contributes to the development of business segment and/or enterprise functional strategic priorities within their operational area or field of specialty
• Develops annual and/or long-term plans for own area and influences plans well beyond area managed
• Responsible for management of the overall team providing both leadership and guidance
• Sets targets and objectives for the team, and delivers results
• Grows team expertise to align with business/enterprise demand and direction; assesses team skills and capabilities and continually looks for ways to provide and enhance the value delivered
• Leads a high performing team; provides on-going feedback and performance reviews, coaches and develops employees and ensures performance management activities are undertaken and provides regular input into employee assessments and development plans
• Leads the process of setting performance objectives for the team; tracks, monitors and effectively addresses and/or rewards performance in a timely manner
• Manages employees in compliance with all human resources policies, procedures and guidelines of conduct
• Shares knowledge, information, skills, and subject matter expertise among the team and ensures the timely communication of issues and encourages good working relationships with other functions and teams
• Supports an environment where team freely escalates business challenges; facilitates change through positive reinforcement of milestones and successes
• Recruits for all hires to ensure a highly diverse, qualified workforce to achieve business objectives
• Establishes and fosters a cohesive team; promotes a fair and equitable environment that supports a diverse workforce and encourages the team to achieve common goals and objectives
• Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally

Physical Requirements:

Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%

• Domestic Travel – Occasional
• International Travel – Never
• Performing sedentary work – Continuous
• Performing multiple tasks – Continuous
• Operating standard office equipment - Continuous
• Responding quickly to sounds – Occasional
• Sitting – Continuous
• Standing – Occasional
• Walking – Occasional
• Moving safely in confined spaces – Occasional
• Lifting/Carrying (under 25 lbs.) – Occasional
• Lifting/Carrying (over 25 lbs.) – Never
• Squatting – Occasional
• Bending – Occasional
• Kneeling – Never
• Crawling – Never
• Climbing – Never
• Reaching overhead – Never
• Reaching forward – Occasional
• Pushing – Never
• Pulling – Never
• Twisting – Never
• Concentrating for long periods of time – Continuous
• Applying common sense to deal with problems involving standardized situations – Continuous
• Reading, writing and comprehending instructions – Continuous
• Adding, subtracting, multiplying and dividing – Continuous

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.

Who We Are:
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues. 

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

TD Bank is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.

If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at USWAPTDO@td.com.  Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.