At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We’re proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations.
Our mission is simple: End Cyber Risk. We’re looking for a Senior Email Communications Specialist - Global Nurture Programs to be part of making this happen.
Position Overview and Objective
The Senior Marketing Operations Specialist, Global Nurture Programs focuses on building and maintaining our global nurture programs, email programs, and broader support of campaign operations. This role is critical in building and optimizing communication strategies to our top-of-funnel contacts to engage and educate with them until they are ready for a sales engagement.
Primary Responsibilities and Duties
Design, build and optimize the multi-step nurture journeys for different personas, segments and funnel stages
Operate in an always-on, iterative model where we are adjusting communications, offers and content based on how nurture streams are performing.
Own list import and cleaning process for Marketing campaigns into Marketo
Plan, create, and deploy targeted email campaigns, including newsletters, product announcements, and automated drip series
Partner with Senior Marketing Analyst, content and product marketing to map relevant assets to each stage of the journey
Partner with Senior Marketing Analyst to leverage dynamic content and behavioral triggers to deliver personalized experiences
Align nurture strategy with GTM priorities, lead scoring models and funnel velocity goals
Maintain a consistent voice, tone and brand alignment across all touchpoints
Support the build and management of nurture workflows in marketing automation platforms (e.g. Marketo)
Run A/B and multivariate tests on subject lines, content offers, CTAs and timing.
QA Marketo Campaign programs post build, provide feedback to stakeholders
Track performance of nurture streams across KPIs like engagement, MQLs, Qualified Pipeline and Revenue
Provide regular reporting, insights and recommendations to marketing leaders
Key Skills
Familiarity with B2B marketing, lead generation and sales processes.
Understanding of marketing/sales funnel and methods by which to increase opportunities and impact pipeline velocity. Experience in global marketing and demand generation.
Capacity to analyze data, extract insights, and make data-driven decisions to optimize campaigns and identify improvement areas.
Manage multiple projects and events simultaneously, ensuring clear and proactive communication to meet deadlines
Must be comfortable in a fast-paced environment inclusive of tight deadlines and turnaround times. Able to solve problems, juggle priorities, and keep a cool head in the sometimes-chaotic world of events. Ability to adjust strategies and tactics based on market changes, emerging trends, and feedback.
Communicate effectively with stakeholders, diverse teams, and external partners internally and externally.
Builds and maintains program-level budget.
Key Competencies
Drive for Results
Peer Relationships
Organizational Agility
Minimum Qualifications
Bachelor’s Degree in Marketing, Business Administration, Communications , or related field.
5-7+ years experience in Marketing Operations
Deep understanding of email communications, marketing automation and workflows
Natural inquisitiveness to find areas that can be improved and building a plan to deliver on improvements
Preferred Qualifications
Experience with Salesforce, Marketo, and Tableau with the ability to learn new software quickly
Experience working for cloud services/security technology company with mid-market focus
Environment and Physical Demands
Work is primarily sedentary in nature and can be executed sitting or standing positions in an office environment.
Requires ability to utilize technology related to using a keyboard, verbal communication, and work with device screens which require visual acuity.
If located in a company office, often requires the mobility to physically navigate the space.
In the event of business travel, mobility sufficient to utilize public and private transport and navigate to essential locations.
May include moving or lifting of 25 pounds or less (e.g. office chair, reams of paper).
Travel Requirements
Exemption Status to be reviewed by Legal
Exempt
About Arctic Wolf
At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2024), Best Places to Work – USA (2021-2024), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024), and Kununu Top Company – Germany (2024). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry.
Our Values
Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion,and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.
We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.
We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.
All wolves receive compelling compensation and benefits packages, including:
Equity for all employees
Flexible annual leave, paid holidays and volunteer days
Training and career development programs
Comprehensive private benefits plan including medical insurance for you and your family, life insurance (3x compensation), and personal accident insurance.
Fertility support and paid parental leave
Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing recruiting@arcticwolf.com.
On-Camera Policy
To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews.
Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers.
We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.
Security Requirements
Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes, and controls to protect the confidentiality, integrity, and availability of AWN business information (in accordance with our employee handbook and corporate policies).
Background checks are required for this position.
This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these laws and regulations.