Nu is the world’s largest digital banking platform outside of Asia, serving over 118 million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services.
Guided by its mission to fight complexity and empower people, Nu caters to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns. Nu’s impact has been recognized in multiple awards, including Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks.
Learn more: Careers at Nu - Join our team!
About the role
We’re building the next evolution of Nubank: an AI-powered private banker that helps millions of people navigate their financial lives with intelligence, empathy, and trust.
As Sr Design Manager, you’ll lead a team of designers and writers crafting this experience — shaping how customers interact with our AI advisor, how trust is earned, and how complex insights become simple, actionable, and human. But You’re no longer just building for the AI Private Banker vertical — you’re establishing the foundational experience systems that will power AI across Nubank, while ensuring alignment with the broader Magic App vision (Nubank’s next-generation unified app experience).
In this context, you’ll help define the design vision, systems, cultural anchors and rituals that make this product feel unmistakably Nubank: clear, kind, and empowering - bridging product-specific excellence with company-wide coherence.
What you’ll do
• Lead and inspire a multidisciplinary team of product designers and content designers (6+) working on conversational, visual, and systemic layers of the AI experience.
• Define and evolve the design north star for the private banker — how it looks, feels, and behaves across touchpoints.
• Partner with product, data science, and engineering to translate AI capabilities into trusted, explainable human experiences.
• Build and scale design systems for AI interaction patterns (voice, confidence levels, error recovery, transparency).
• Coach and grow the team — helping them balance craft excellence with experimentation and speed.
• Drive cross-functional alignment, ensuring the design voice stays consistent from early prototypes to production.
• Create frameworks for evaluating AI experience quality — usability, emotion, trust, and value perception.
What great looks like
• You’ve built or led design teams working on AI- or data-powered experiences (e.g., personalization, recommendations, chat, insights).
• You think systemically but care deeply about detail and tone.
• You’re a natural coach — you know how to elevate others’ craft and clarity.
• You balance strategic thinking with the ability to dive deep into design problems.
• You’re comfortable working with uncertainty and helping teams find structure in emerging spaces.
• You advocate for human values in AI — fairness, clarity, empathy — not as slogans but as design principles.
Why this role matters
The private banker represents Nubank’s next chapter: helping people feel in control of their financial journey through intelligence that listens, learns, and guides.
Design leadership here means more than building interfaces — it means shaping how AI meets humanity, every day.
Our work model is hybrid and has cycles that can be from two to three months according to the business of expertise. For every eight or two weeks of remote work, one will be at the office.