Senior Associate, Planning

Job Description 

The Media Planner is the day-to-day focal point to the account. Media Planners are expected to have day-to-day responsibility for assigned accounts and are expected to understand the client’s overall business and marketing objectives. Media Planners steward the tactical communications planning process and provide mid-level strategic recommendations to the senior media team and/or client. 

Communications Planning And Execution 

• Aids in the creation of client media communication plan objectives and strategies 

• Creates and maintains media plans, flowcharts, activation plan executions, buying guidelines, testing plans & results analysis, budget summaries, plan delivery and competitive reports 

• Work with outside media partners to plan, optimize, and report on managed service media plans 

• Provide input into existing and emerging communications opportunities relevant to assigned brand/category 

• Writes POVs as needed and evaluate new media types / outlets 

• Support Integrated Media Supervisor in the collection and evaluation of syndicated consumer and media consumption information 

• Compiles reports of competitive market/media information for each brand/category 

• May oversee the work of Assistant Communication Planners, ensuring that all deliverables are error free before they are submitted to Supervisors/clients Client & Internal Relationships 

• Manage day-to-day client interaction, status, and project management 

• Handle expectations of clients and deliverables 

• Assist Supervisor in advising clients on the best ways to integrate media into their advertising and marketing programs 

• Assist Supervisor in growing business opportunities within current clients 

• May be responsible for informing client/team of new opportunities or issues 

• Participates and leads, if appropriate, face to face client and vendor meetings 

• Builds positive relationships with internal and external teams and sets good example for assistant level 

Qualifications 

• 1+ years of communications/media planning experience 

• Knowledge of MediaTools, Prisma, or similar tools preferred 

• Experience with Digital Media Activation 

• Thrives in a fast paced, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum 

• Strong analytical skills, ability to relate results to client business objectives 

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

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