Become a part of our caring community and help us put health first

Become a part of our caring community and help us put health first

Overview

Humana is advancing its member engagement strategy through intelligent automation and data-driven personalization. As Senior Associate, CRM Marketing Automation, you will be responsible for looking across marketing for opportunities to automate marketing campaigns and processes. This role is central to operationalizing lifecycle strategies, activating personalization frameworks, and ensuring campaign execution is scalable, compliant, and performance-driven.

You’ll work closely with campaign strategists, content creators, analytics partners, data strategists and MarTech architects to translate business goals into automated workflows that deliver timely, relevant, and personalized member experiences.

Key Responsibilities

Marketing Automation Execution

Partner with marketing agile pods to create automated campaigns and processes across inbound and outbound channels, such as email, SMS, push notifications, and calling channels using enterprise-grade marketing automation platforms.
Develop strategy for multi-step workflows, triggers, and decision logic to support lifecycle journeys, transactional communications, and behavioral targeting.
Leverage dynamic content, personalization tokens, and conditional logic to tailor messaging at scale.

Audience Management & Personalization

Design and manage audience segmentation strategies using CRM data, behavioral signals, and lifecycle attributes.
Design and activate Humana’s personalization framework, e.g., integrating member preferences, engagement history, etc into campaign logic.
Influence the broader personalization agenda by identifying scalable use cases and collaborating on data enablement.

Performance Optimization & Compliance

Monitor campaign performance metrics (e.g., deliverability, engagement, conversion) and provide actionable insights to improve targeting, timing, and content relevance.
Ensure all campaigns meet enterprise standards for compliance and internal governance policies.
Maintain rigorous QA processes for campaign builds, testing, and deployment.

Capability Development & Backlog Management

Manage the marketing automation data backlog, prioritizing enhancements, resolving platform issues, and identifying opportunities for innovation.
Collaborate with marketing technology teams to evaluate new features, troubleshoot technical challenges, and ensure platform health and scalability.

Cross-Functional Collaboration

Partner with campaign managers, content strategists, and analytics teams to align automation execution with strategic goals and member journey frameworks.
Work with MarTech architects to ensure automation logic is aligned with data infrastructure, tagging standards, and reporting frameworks.
Serve as a subject matter expert on CRM platform capabilities, automation best practices, and campaign orchestration.

Impact

This role enables Humana to deliver personalized, automated communications at scale—enhancing member satisfaction, improving campaign performance, and supporting enterprise growth. By operationalizing lifecycle strategies and driving automation excellence, this role contributes directly to Humana’s mission of delivering meaningful member experiences.

Required Qualifications

Bachelor’s degree in marketing, Communications, Business, or related field
3+ years of hands-on experience in CRM marketing, campaign automation, or digital marketing
Proficiency with marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Oracle Eloqua) and CRM tools
Strong understanding of audience segmentation, personalization logic, and campaign orchestration
Experience with A/B testing, campaign QA, and performance optimization
Detail-oriented with strong organizational and project management skills

Preferred Qualifications

Experience in healthcare, insurance, or other regulated industries
Familiarity with customer data platforms (CDPs), journey orchestration tools, and dynamic content frameworks
Experience working in Agile or pod-based marketing environments
Knowledge of data privacy regulations (e.g., HIPAA, CAN-SPAM, GDPR) and compliance best practices
Exposure to scripting languages (e.g., AMPscript, JavaScript) or SQL for advanced personalization and data manipulation

Use your skills to make an impact

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$86,300 - $118,700 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

About us

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.