ABOUT VAYNERX
VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.
ABOUT VAYNERMEDIA
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
*this role is hybrid, with two/three days a week in person required in the Culver City, LA or Hudson Yards, NY office.
SENIOR ART DIRECTOR
Key Areas of Responsibility
- You are a maker! Your main focus is in ideation and creation, both at a high speed and volume
- Collaborate with creative, client services, and strategy departments to develop a high variety of content that meets creative and strategic criteria (client briefs, feedback, client KPIs)
- Ideate and conceptualize impactful social and traditional media content that reflects brand’s aesthetic
- Produce error-free content that adheres to the brand’s style guidelines; maintain graphic consistency across all deliverables
- Simultaneously manage multiple projects with short deadlines
- Gather learnings and insights from platforms, consumer feedback and culture to make concise, relevant recommendations.
- Present concepts rooted in strategic thinking and insights to creative leaders
- Collaborate with Senior Copywriter to successfully plan pre production through post production, including the organizing shoot, directing content, etc
- Be as much of a friendly mentor as a proficient doer when working within our dynamic Brand team structure
- Develop high-impact creative that connects with enterprise and technology audiences, driving engagement across digital and social platforms.
- Partner with strategy, marketing, and client teams to craft B2B narratives that highlight innovation, scalability, and business outcomes for technical and executive audiences.
- Attend creative brainstorms, kickoffs, and team meetings, contributing meaningful ideas and design strategy formulations tailored for B2B technology marketing.
Experience / Knowledge Required
- 3 to 7 years of design experience, developing and creating for digital / social strategies + campaigns, including client-facing experience. Bachelor's degree a plus
- Strong skill set in conceptualizing, brainstorming, illustration/design, and collaboration to create strategically focused campaigns
- The ability to understand, absorb, and execute on direction and constructive criticism
- A strong aptitude for time management, organization, and communication
- Strong skill set for storytelling and the ability to tailor your content/ideas through multiple brand voices on a variety of platforms
- The ability to effectively collaborate with various teams, providing the most useful guidance in an enthusiastic and inspiring manner
- A strong capability of industry best practices and the platforms we love, as well as be willing to learn and articulate the unique VaynerMedia POV on each
- Proven experience developing B2B marketing campaigns for enterprise technology, SaaS, or cloud-based products.
- Ability to translate complex technical language into human-centered storytelling that resonates with both IT professionals and business leaders.