Retail Marketing Manager, International

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 88 million monthly active users (MAU), as of June 2025 across more than 180 countries.  

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

About the Job

As a part of our goal of being the number #1 app for families, we are building an integrated hardware and software ecosystem to help keep track of people, pets and things. We are looking for an experienced Retail Marketing Manager to join Life360’s international marketing team to help us strategically grow the retail channel into a significant brand and revenue driver for Life360. 

We are looking for an experienced and passionate Retail Marketing Manager who will take a leading role in building retail marketing excellence for Life360 in our non-US markets (particularly our Anglo markets of UK, AU, and CA but with opportunity in Europe and beyond). You are able to both set a clear vision for the long term role of retail in driving brand awareness but also understand the levers from driving short term sales growth and can help us effectively balance the two. You’ll work closely with cross-functional partners across both global marketing as well as device sales and channel managers. You will own the retail activity calendar for our non-US markets, our co-marketing strategy with key strategic retail partners, in-store marketing strategy and execution, eCommerce marketing opportunities, and overall be 100% focused on making retail (both in-store and e-commerce) brand accretive to Life360 as a whole.   

This role reports directly to the Senior Director, International Marketing and has a dotted reporting line to the Senior Director, Global Media. It sits within both the international marketing team and the global growth team with accountability to both. 

This role is based in Central London with a hybrid model of remote and in person/office meetings.

The UK-based salary range for this position is £81,500 - 96,000 with an additional performance-based cash bonus. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience.

What You’ll Do

• Set a retail marketing strategy for our highest priority retailers in key international markets (UK, AU, CA to start, with additional priority markets to come online) 
• Develop a retail marketing playbook and toolkit that can be replicated across smaller retailers / non-priority markets to allow us to scale retail marketing more efficiently
• Build and maintain a promo calendar that capitalises on key sales opportunities by market as well as supports the global sell through targets for the channel 
• Partner with creative to build scalable in-store and e-tail brand toolkits (imagery, content, copy, design, etc) that can be rolled out globally to tell the Life360 ecosystem story in all retail touchpoints 
• Develop a co-marketing strategy with key retail partners, including marketing opportunities such as  retail media placements, and partner with account managers and stakeholders, such as integrated marketing leads, to incorporate into overall marketing strategies (including bringing campaigns to life in retail where appropriate) 
• Partner with the Devices sales team and analytics team to identify the most valuable retail partners (for example, where we are seeing net new audiences) and use this to inform future investment strategy
• Support the growth of  device sales and help plan future campaigns using actionable insights formed through results evaluation, testing, customer feedback, and surveys
• Work with the devices sales team to help identify and secure future retail growth opportunities - such as new partners, new co-marketing campaigns, new promo mechanics - and proactively drive results
• Support go-to-market launches of new products and collaborate with cross functional teams to drive sell through
• Partner with stakeholders in Marketing (Comms, Brand, Product Marketing, Retail Marketing, Lifecycle Marketing), and across Product, Creative, Testing, Legal, Finance to support our international marketing roadmap and devices sales roadmap 

 

Ultimately, you own retail as a marketing lever in our international markets and have the agency to make it both a great brand experience and sales driver. 

 

What We’re Looking For 

We are looking for candidates with a diverse background, so encourage candidates to apply even if you don’t meet every criteria below. Our priority is for a diverse team that delivers results, including:

• Deep experience of retail marketing as a discipline and understanding of the levers that make retail an effective channel for scaleup consumer hardware brands 
• Retailer relationships in at least one international priority market (UK, CA, AU), ideally in consumer electronics
• Experience in running co-marketing campaigns and/or partnership marketing campaigns, where multiple stakeholders are involved 
• eCommerce experience and deep understanding of how to drive conversions  
• Understanding of retail economic models, including sell-in vs sell-through, COGS and contra COGS, etc. 
• Experience in owning the end-to-end campaign process from ideation to market entry
• Thorough knowledge of marketing funnel, impact and customer/product life cycles
• Experience in launching multi-channel campaigns, setting and achieving key results
• Strong communicator who excels in dynamic and collaborative environments
• Strong attention to detail and project management skills
• 5+ years experience in channel / retail marketing
• Experience working with major retailers and etailers such as Amazon, Currys, Argos, John Lewis, Woolworths, Costco

Our Benefits

• Industry leading compensation
• Remote-first company, with opportunity for hybrid working for UK-based employees 
• Generous holiday options with flexible PTO
• Bi-annual company retreats
• Learning & Development programmes
• Private comprehensive health & dental insurance
• Employee assistance programme for mental well being
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!