Position Overview:
We’re seeking a strategic and creative product marketing manager to own and elevate the messaging, positioning, and go-to-market strategy for offerings across our Teacher Education Ecosystem — including our educator preparation program, master’s degrees, B2B partnerships with schools and districts, and our professional development courses.
Reporting to the Sr. Director of Marketing, this role will serve as a critical connector across the organization — partnering closely with our marketing, sales, faculty, and program/product teams to bring impactful, educator-focused solutions to market. You’ll lead the development and ongoing optimization of all program messaging and sales enablement materials, ensuring that webpages, nurture sequences, one-pagers, proposals, and other resources are current, impactful, and aligned with audience needs.
In this highly collaborative role, you’ll translate the value of our offerings into clear, engaging stories, campaigns, and tools that resonate with schools, districts, and teachers around the world. As we continue to expand and evolve, you’ll play a key role in shaping how both new and existing offerings are positioned, launched, and adopted.
You’ll also spearhead go-to-market strategies, collaborating cross-functionally to drive awareness, engagement, and growth. As part of your work, you’ll oversee our part-time Professional Development Specialist, ensuring our PD offerings are market-aligned and strategically positioned.
This is a true player-coach role. The ideal candidate is a skilled writer and storyteller with experience marketing to K–12 audiences, a deep understanding of how districts and educators make decisions, and a knack for turning complex ideas into clear, compelling messaging. Experience as an educator or in the education sector is a strong plus, as is prior people management experience. If you’re ready to apply your creativity and strategic thinking to meaningful work that supports educators around the world and advances the future of teaching, this is an opportunity to grow your career while making a lasting impact.