Job Overview
Assists in the design and implementation of a comprehensive plan for a defined product(s) within a major, mid-sized market or part of a business line. Assists with the management, planning and implementation of product development and product launch programs. May lead one or more segments of the planning and implementation of product development and launch.
Essential Functions
- Leads client utilization assessments to ensure product functionality delivers against marketed segments. Integrates market analysis and findings to create recommendations for product innovations, enhancements or line extensions.
- Manages pricing development that contributes to long-term product success and supports the definition and implementation of promotional strategies for products.
- Provides leadership for one more components required to make the business case for the Go-to-Market strategy for a new or existing product, such as resourcing or budgeting requirements.
- Works with Marketing/Communications and provides input to collateral development.
- Delivers segment, portion or module of product content training to relevant functions within area of responsibility.
- Monitors performance of Go-to-Market activities and identifies and recommends adjustments to marketing plans.
- Plays key role on cross-functional teams chartered with within the IQVIA Offerings Development Process to define, develop and go to market with new products/enhancements.
- Participates in the development of business cases quantifying revenue and costs associated with new products marketing strategies.
- Works closely with Operations/Production and Development to ensure development provides agreed upon new product features and remains on time and within budget.
- Develops the service framework, package and model for new products and ensures requirements are reflected in business case.
- Articulates when market conditioning is appropriate, the impact it can have, and how it can be performed. Identifies vehicles for thought leadership (white papers, KOL discussions).
- Draws conclusions and develops insight/recommendations on market growth, opportunities and alternative for IQVIA in the marketplace.
- Analyzes information on the competitive landscape relevant to business planning and makes initial recommendations.
- Provides input into Go-to-Market strategy and execution plan for reviews with manager.
- Prioritizes the execution of the business plan in practice. Makes basic trade-off decisions and influences stakeholders to reprioritize as needed.
Qualifications
- Bachelor's Degree Req
- 5 years related Marketing experience Req
- Thorough understanding of the use of IQVIA’s data and products in the customer environment strongly preferred.
- IQVIA systems and/or pharmaceutical industry knowledge required.
- Excellent communication and interpersonal skills required.
- Good understanding of the use of technology in Decision Support required.
- Strong problem solving, analytical, project management and planning skills.
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com
IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe
The potential base pay range for this role, when annualized, is $75,600.00 - $189,000.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.