Product Manager - Acquisition & Strategic Partnerships

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OVERALL DUTIES AND RESPONSIBILITIES

Does (The tasks / responsibilities that the role performs to address requirements in Key Result Areas)

• Product Strategy & Acquisition Growth:

  • Define the product strategy and roadmap specifically aimed at increasing new card issuance (acquisition) across various channels (in-app, digital, retail and public sector partners).

  • Own the card's acquisition P&L by optimizing the Customer Acquisition Cost (CAC) and improving the Card Activation Rate.

  • Conduct market research and competitor analysis to identify acquisition gaps, high-potential customer segments, and new channels for card distribution.

  • Work with Marketing and Growth teams to design, implement, and track A/B tests and acquisition campaigns (e.g., targeted digital marketing, co-branded sign-up offers) to optimize conversion and lower CAC.

  • Work with Card Operations teams to analyze the end-to-end customer onboarding flow and behavioral data to inform product prioritization and remove friction points in the application/issuance process.

• Strategic Partnership Management & Value Creation:

  • Identify, evaluate, and onboard high-impact partners (e.g., banks, major retailers, payment processors, co-brand partners, & public sector partners) to drive card acquisition and enhance the card's value proposition.

  • Structure and negotiate commercial agreements with partners (e.g., acquisition incentives, revenue shares) ensuring they are financially sound, scalable, and aligned with GCash’s long-term strategy.

  • Serve as the main product liaison for partners, aligning on strategic roadmaps and key joint initiatives (e.g., feature rollouts, Go-To-Market plans).

  • Coordinate with Legal, Compliance, Risk, and internal teams to ensure all partnership-driven acquisition and features meet contractual and regulatory obligations (e.g., KYC, BSP requirements).

  • Lead the product execution of new partner integrations, working closely with engineering and technical teams.

• Cross-functional Execution & Go-to-Market (GTM):

  • Lead the go-to-market strategy for all new acquisition channels and partner-driven features, collaborating closely with Marketing, Sales, Operations, and Customer Support.

  • Ensure timely and successful delivery of solutions according to partner needs and internal objectives.

Displays (The Knowledge, Skills, and Behaviors indicating how tasks / responsibilities will be performed)

Necessary Skill Sets:

• Product Management Experience: Proven experience (3-5 years) in Product Management, ideally in FinTech, Payments, or Banking, with a focus on customer acquisition and partnership-driven growth.

• Acquisition & Digital Marketing Acumen: Strong working knowledge of digital acquisition funnels, conversion rate optimization (CRO), performance marketing metrics (e.g., CPA, LTV, CAC), and data-driven experimentation (A/B testing).

• Commercial Negotiation & Partnership Skills: Excellent skills in structuring, negotiating, and maintaining strategic partnerships and commercial agreements.

• Data & Analytical Rigor: Exceptional ability to deeply analyze acquisition and partnership performance data, derive actionable insights, and make data-driven decisions.

• Regulatory Acumen: Deep understanding of the financial regulatory landscape (e.g., BSP, KYC, AML) to ensure compliance in all acquisition processes and partner integrations.

• Agile & Prioritization: Proficiency in Agile methodologies and the ability to ruthlessly prioritize features and partner initiatives based on business value and strategic alignment.

Advantageous Skill Sets:

• Direct experience with digital acquisition for financial products (e.g., credit cards, debit cards, loans).

• Experience working in a highly regulated banking or Electronic Money Issuer (EMI) environment.

• SQL proficiency for deep data analysis.

Delivers (Specific outputs / tangible results produced by the role; resources responsible for)

Key Performance Indicators (KPIs) for Success:

• Acquisition & Growth: Growth in New Card Issuance and Card Activation Rate (i.e., percentage of issued cards that become active).

• Profitability: Optimal Customer Acquisition Cost (CAC) and improvement in the card's Net Margin/Return on Investment (ROI) from acquisition campaigns/partnerships.

• Partnership Value: Number of high-value partnerships launched, adoption rate of partner-driven features/offers, and commercial performance against targets (e.g., partner-sourced acquisition volume).

• Compliance & Risk: Timely adherence to all regulatory and internal compliance standards for new acquisition channels and partner integrations.

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package