PR Coordinator - F&BP

Contract : 1Y 2 - 3 Months

Job Mission:

Key Responsibilities:

Influencer Action Planning, Execution, and Management

• Plan yearly, monthly, and weekly influencer actions with the Global PR and local marketing teams to build visibility, relevance, and desirability for new and existing F&BP products.
• Develop influencer engagement programs such as workshops, year-end pampering events, and special product placements.
• Collaborate with top influencers to elevate content quality for key global and local occasions.
• Drive and execute influencer actions for local PR and marketing events to support campaigns and generate impactful buzz.
• Continuously monitor and identify new influencer and social media trends to strengthen influencer programs.

Influencer Relations

• Research, identify, and recruit new influencers to build a strong pool for strategic actions.
• Foster relationships across beauty, lifestyle, and professional verticals.

Influencer Action Analysis and Reporting

• Collaborate with regional and local influencer agencies to monitor and analyze each action, improving efficiency and accuracy.
• Use influencer tools to define metrics and report KPIs by project and campaign.
• Own all reporting on influencer activities by campaign, project, and month.

Influencer Tool Management

• Manage all influencer tools, including ordering, budget control, and adaptations specific to influencer use.

Paid Editorial Execution & Content Collaborations for E-Business

• Plan and execute editorial tie-ups, especially for print and select digital media (portals/cafés and F&BP-exclusive platforms), ensuring high-quality execution.

Academic / Professional Qualifications

• Bachelor’s degree or equivalent
• Communication Business preferred
• Strong verbal and written communication skills in English

Work Experience

• Minimum 3~4 years of relevant work experience (especially beauty industry) preferred
• Beauty Industry experiences preferred

Required Competencies

• Fluent English
• Computer skills: MS office, Excel, PowerPoint, etc.
• Excellent written and verbal communication

Key Interactions / Stakeholders:

Internal

• FBP PR Manager & Senior Professional
• Local FBP Marketing and Product Managers
• CAP(Regional Office) FBP Marketing & Communications
• Global FBP PR Team
• Other PR and media staffs in communications dept.

External

• Press (beauty editors)
• Digital Influencers (bloggers, Instagramer, Youtuber and KOLs)
• Beauty specialists/experts (make-up artists, beauty salons, skin care specialists, columnists)
• PR agencies & event agencies