GE Healthcare

Point of Care and Handheld Ultrasound – Latin America Product Manager

COL01-01-Bogota-Av Cra. 72 No 80-94 Full time

Job Description Summary

The Product Manager for Point of Care (POC) and Handheld Ultrasound in Latin America will lead the strategic direction and execution of the Venue™ and Vscan™ portfolios across the region. This role is pivotal in driving market expansion, clinical adoption, and commercial success in both mature and emerging healthcare systems. The ideal candidate will combine deep market insight, cross-functional leadership, and a strong understanding of the region’s healthcare dynamics to unlock growth opportunities and deliver sustainable impact.

Job Description

GE HealthCare is a leading global medical technology and digital solutions innovator with over 100 years of healthcare industry experience and around 50,000 employees globally.  

 

We enable clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications, and services, supported by our Edison intelligence platform. We operate at the center of an ecosystem working toward precision health -digitizing healthcare, helping drive productivity and improving outcomes for patients, providers, health systems and researchers around the world. 

What you’ll do: 

  • Own the commercial performance of the POC and Handheld Ultrasound segment across Latin America, ensuring alignment with regional business objectives and global strategy.
  • Lead market development initiatives to expand adoption in underpenetrated segments such as primary care, emergency medicine, critical care, and rural health.
  • Collaborate cross-functionally with sales, clinical applications, service, operations, and finance teams to ensure customer satisfaction and operational excellence.
  • Drive strategic planning by leveraging market intelligence, customer insights, and competitive analysis to shape portfolio positioning and go-to-market strategies.
  • Coach and develop a high-performing team of regional product and clinical specialists, fostering a culture of accountability, innovation, and customer focus.
  • Act as a regional voice to global teams, influencing product roadmap and marketing strategies based on local needs and regulatory environments.
  • Ensure compliance with healthcare regulations, ethical standards, and quality systems across all activities.

What you need to have: 

  • Bachelor’s degree in Engineering, Business, Marketing, or a related field.
  • Minimum 5 years of experience in the healthcare industry, preferably in medical devices or diagnostic imaging.
  • Proven track record in product management, commercial execution, or market development in Latin America.
  • Fluent in English; professional proficiency in Portuguese and/or Spanish is highly desirable.
  • Strong analytical, communication, and leadership skills.
  • Proficiency in Excel, PowerPoint, and data-driven decision-making.
  • Demonstrated ability to lead cross-functional projects and influence stakeholders at all levels.

What would be nice if you had it: 

  • MBA or postgraduate degree in Business, Marketing, or Healthcare Management.
  • Prior experience in Ultrasound, especially in Point of Care or Handheld segments.
  • Deep understanding of healthcare systems, reimbursement models, and clinical workflows in Latin America.
  • Experience working in matrixed, multinational environments.

GE HealthCare is an Equal Opportunity Employer where inclusion matters.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. 

 

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.  

 

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration, and support. 

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Additional Information

Relocation Assistance Provided: No