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DentsuAegis

Planning Manager (OOH)

Ho Chi Minh City Full time
The OOH Planning Manager plays a key role in developing and executing effective out-of-home media strategies that align with clients’ brand and communication objectives. This role requires strong analytical thinking, attention to detail, and collaboration across integrated media teams to deliver data-driven and impactful campaigns.

Job Description:

Key Responsibilities

  • Deeply understand clients’ business, brand positioning, and communication goals to translate them into effective OOH and integrated media plans.

  • Develop and execute media recommendations that are strategically sound, insight-led, and supported by clear rationale.

  • Collaborate closely with internal teams including TV Buying, Digital, Data, and Strategy to ensure consistency and innovation across all stages - from briefing, proposal development, planning, implementation, to reporting and post-campaign evaluation.

  • Maintain an up-to-date understanding of the media landscape, with a focus on OOH trends, formats, technologies, and market dynamics.

  • Build and nurture strong client relationships through proactive communication, responsiveness, and strategic partnership.

  • Continuously seek opportunities to innovate and optimize media investment for greater campaign effectiveness and efficiency.


Requirements

  • Minimum 6 years of experience in media planning, with at least 3 years specializing in OOH or integrated planning.

  • Strong understanding of OOH media, data-driven planning tools, and audience analytics.

  • Experience in using research and planning tools such as TNS Infosys, DAN CCS, Facebook Insights, and Google Trends.

  • Strong project management skills - able to manage multiple timelines and deliver high-quality work under pressure.

  • Collaborative, detail-oriented, and solution-driven with a can-do attitude and a passion for continuous learning.

  • Excellent communication and presentation skills in both Vietnamese and English.

Location:

Ho Chi Minh City

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)