As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community!
Meijer Rewards
Please review the job profile below and apply today!
Meijer Media is seeking a skilled and innovative Media Planner to join our dynamic Retail Media Network team. The ideal candidate will be responsible for developing strategic integrated media plans that align with our retail clients' marketing objectives. You will play a key role in driving media strategy, optimizing campaign performance, and ensuring seamless execution across various channels, while also leading audience segmentation and strategic targeting initiatives by leveraging data-driven insights to identify high-value customer segments and tailor media approaches that enhance precision and impact across digital, in-store, and emerging platforms.
What You'll Be Doing:
- Develop comprehensive media plans that integrate various channels including search, social, display, video, and traditional media, including budget allocation, media mix, and channel selection to achieve campaign goals.
- Uncover and leverage audience insights to shape audience segmentation and targeting strategy for maximum relevance and impact.
- Collaborate with the analytics team to ensure media plans are rooted in robust data analysis, leveraging insights and performance metrics to inform and optimize strategic decisions.
- Partner with the media activation/operations team to manage inventory, control media costs, monitor performance, and implement optimization strategies to maximize campaign effectiveness and efficiency.
- Attend client meetings as needed to understand their business objectives, target audience, and key performance indicators (KPIs), and to share media strategy, best practices, and recommendations for achieving their goals.
- Partner with the Sales Enablement Leads on training for the Sales team to equip them with in-depth media and strategy knowledge, enabling them to effectively communicate the value and intricacies of media plans to clients and prospects.
- Conduct market research and competitive analysis to inform media strategies and identify growth opportunities.
- Stay current with industry trends, emerging technologies, and best practices to ensure innovative and effective media solutions.
What You'll Bring With You:
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- 3+ years of experience in media planning, preferably within a retail media network or agency setting.
- Strong understanding of various media channels and their roles in an integrated media plan.
- Proficiency in media planning tools and software
- Experience using analytics and customer insights tools (e.g., Google Analytics, Adobe Analytics, PowerBI) to inform and optimize media strategies
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Outstanding communication and presentation skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Highly organized and self-motivated.