Media Buyer (P3555)

As a Media Buyer, you will be responsible for day-to-day campaign set up, monitoring and optimization of a wide variety of media tactics, including various social and programmatic buying platforms. Buyer will collaborate with all members of the buying team, as well as key cross-functional stakeholders including sales & campaign operations. You are focused on supporting KPMs ability to reach campaign performance goals, while also managing margin & the client ROI.

RESPONSIBILITES:

• Primary focus will be on programmatic media buying platforms, including The Trade Desk, and social media platforms, including Facebook, Instagram, Snapchat, Pinterest, and others.
• Buyer will serve portfolio of brands and collaborate across an integrated team to ensure media plans are delivered flawlessly in line with client processes and standards.
• Responsible for executing the strategic plan of paid digital media campaigns for brands.
• Tagging and trafficking digital creative.
• Stewardship of campaign budgets including media vendor invoice actualizations.
• Monitor media in-flight; review campaign pacing and budgets to provide optimization recommendations, monthly campaign results, and post campaign recap including media budget reconciliation.
• Create weekly report updates on platform campaigns and provide data-driven recommendations that support optimizing campaigns towards brands’ desired KPI.
• Measure impact and effectiveness of campaigns using quantitative and qualitative metrics.
• Work closely with campaign operations & account management teams to communicate status & performance of campaigns.
• Lead internal and external calls on the paid media portion of the campaign.
• Assist in recommending overall media strategy for accounts from targeting, channels, and ad formats.
• Provide subject matter expertise on executing media campaigns across programmatic (DSP) and social platforms,
• Assists in day-to-day client & vendor communications.

QUALIFICATIONS, SKILLS, EXPERIENCE:

• Bachelors' degree B.A. / B.S or equivalent work experience
• 0 - 2 years of experience in market research, analytics, and/or media planning or buying
• Understanding of how digital advertising fits into the marketing cycle, the direction of the industry, and able to discuss with clients/partners in the context of broader business questions
• Ability to manage and prioritize projects based on team and company priorities, and deliver under tight deadlines
• Experience translating research into actionable insights for the marketing and advertising industry
• Strong analytical and critical thinking skills with the ability to use data to tell a story
• Curious about the "why" behind data, and eager to ask questions and learn
• Process, project and/or vendor management experience, with a track record of partnering with cross-functional teams
• Experience executing paid media campaigns through platforms such as Facebook, The Trade Desk, Pinterest – a plus
• Excellent written communication skills
• Strong interpersonal skills - able to build and maintain internal and external relationships
• Highly organized and able to multi-task while exhibiting meticulous attention to detail

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