Marketing Operations Specialist

The Marketing Operations Specialist – Poker serves as the strategic and operational backbone for poker marketing campaigns, overseeing the accurate execution, compliance, and performance tracking of on-site promotions, paid media initiatives, and cross-sell programs. Reporting directly to the Director of Poker Marketing, this role exercises independent judgment and decision-making authority to ensure marketing activities are executed seamlessly and align with business objectives and regulatory standards.

The Specialist takes ownership of live campaign operations—including weekend oversight—acting as the central point of coordination across Marketing, CRM, Analytics, and Customer Service. This role evaluates performance data, identifies operational risks, and recommends process improvements to enhance marketing efficiency and accuracy.

This position follows a Friday through Tuesday schedule to provide essential coverage for live campaign management and strategic reporting.

What You'll Do:

• Oversee and maintain the poker marketing operations calendar, tracking live promotions, paid media campaigns, and cross-sell initiatives to ensure alignment across marketing channels.
• Ingest, organize, and archive marketing performance data, including CPA and programmatic campaign results, to support reporting accuracy and compliance.
• Track cohort and cross-sell performance data in coordination with analytics teams, ensuring organized documentation of poker-related player segmentation and results.
• Exercise oversight and decision-making authority for live poker promotions during weekends, including monitoring bonus crediting and tournament ticketing, and executing credits as necessary.
• Evaluate and resolve promotion-related disputes and coordinate with CRM and Customer Service teams to resolve player-impacting issues efficiently and accurately.
• Reconcile promotional crediting and tournament ticketing following campaign completion, identifying and escalating discrepancies as appropriate.
• Archive promotional results, campaign details, and terms to ensure comprehensive recordkeeping and compliance with regulatory standards.
• Coordinate updates to poker marketing materials, ensuring accuracy of live and upcoming promotional content.
• Collaborate with the Marketing Manager – Online Poker, CRM, and Operations teams to maintain consistency and efficiency across campaign execution.
• Identify opportunities to streamline workflows, reduce manual errors, and improve operational tracking and documentation processes.
• Synthesize  data  into actionable insights and summaries for use by the Marketing Manager and Director.

What You'll Bring:

• Bachelor’s degree in marketing, business, communications, or a related field preferred. Equivalent experience will be considered.
• 2+ years in marketing operations, customer service, or promotions within online gaming or a related industry.
• Strong understanding of online poker, player behavior, and promotional mechanics is required.
• Familiarity with digital marketing channels such as programmatic advertising, paid search, and CRM campaign tracking.
• Proven ability to manage multiple operational processes independently, applying sound judgment under time-sensitive conditions.
• Excellent organizational and time management skills, with high attention to detail and accuracy.
• Strong communication skills, both written and verbal, with the ability to collaborate effectively across Marketing, CRM, Analytics, and Customer Service.
• Experience handling player-facing issues or operational escalations in gaming or digital marketing environments.
• Analytical mindset with the ability to identify trends or issues in operational data.
• Availability to work a Friday through Tuesday schedule for weekend operational coverage.
• Eligible to obtain state compliance licenses in Pennsylvania, West Virginia, and New Jersey.
• Able to travel occasionally domestically. #LI-HYBRID