JOB DESCRIPTION
Role Responsibilities:
Lead the development of marketing strategy, assets, programs, and growth initiatives in the Region including but not limited to; product and services marketing, social media, event planning, performance recognition programs, promotions, Sysco Rewards, brand positioning, and industry associations.
Own communication excellence and marketing to our three levels of customers: External, Internal, and Vendor partners.
Develop, execute, measure, and report out on Local Sales Promotions, with the ability to strategically make recommendations based on results, insights, and market analytics.
Support and manage the Revolution Vendor program and relationships with all vendors to develop growth strategies for the marketplace.
Be the ambassador for and expert on programs such as Sysco Rewards, Sysco Advantage, New Customer Onboarding, Marketing/Menu Services, and all other internal resources in our sales toolkit as found on Sysco Kitchen.
Manage the execution of the regional calendar of marketing activities, including: event planning, trade shows, general sales meetings (GSM), catalogues, sales growth programs, digital communications, and customer loyalty programs.
Partner with Sales and Merchandising Leadership to develop growth and communication strategies based on opportunities, market insights, and learnings from other regions.
Work collaboratively with the Sysco Canada marketing team, maintaining strong alignment and sharing of resources, strategies, processes, and tools.
Plan and maintain the regional marketing budget.
Support a Customers First Mindset while carrying out daily duties
Complies with Sysco’s Food Safety Policy and procedures to ensure food safety, quality and legality requirements are met.
Is willing to work safely with minimal environmental impact and understands the importance of reporting all hazards, incidents, and environmental spills immediately to their Supervisor.
Understands that they play an integral role in their own safety and that of their colleagues and is willing to speak out when hazards are present.
Perform other duties as assigned.
Qualifications/Skills/Job Requirements (About you):
5+ years in Marketing and/or Marketing Management role
Completion of post-secondary education
Advanced Adobe Design applications and project management
Exceptional communication and influencing skills (verbal, written, presentations)
Strong evaluation capabilities; to interpret business needs and recommend effective solutions that meet business objectives
Ability to implement change management strategies using consultation, facilitation, negotiation, coaching and mentoring skills.
Embraces change and champions corporate initiatives
Intermediate proficiency in Microsoft Applications Suite (Word, Excel, PowerPoint, Outlook)
Valid driver’s license with access to a vehicle may be required.
Sysco is committed to Employment Equity. Accommodations during the recruitment process are available upon request for candidates with disabilities.
ADDITIONAL INFORMATION
This Job Requisition was created with the help of AI. AI will not be used to make hiring decisions or who progresses in the Job Application process. If you have any questions, please reach out to our Talent and Acquisition Team.
This Job Requisition is for an existing vacancy.