Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
The Team
Contributes to managing Marketing & Communication activities for the respective division(s) including market research, promotions, events, to meet company’s business requirements within policies and frameworks established by the Headquarters.
The Position
As a Marketing and Communication Intern, you will support key functions across PR, influencer and marketing activities. Your responsibilities include reporting on campaigns/projects, managing PR tools and samples, coordinating with talent, and assisting with internal and external communication materials. This role is essential to ensuring smooth execution of marketing activities and strengthening brand presence, directly contributing to the team's overall impact and success.
Key Responsibilities:
Contributes to reporting internally and externally about technical specifications and content of marketing, influencer and PR implementations, in cooperation with Marketing, Influencer and Communication Manager
Manage PR & Influence tools (DMR, Tribe, Meltwater, Fashion GPS) to track the brand KPIs and create reports for social & Pr Campaigns
Samples Set Management (Send outs, returns, ecc) in the TH PR showroom
Digital PR management to build up strong relationship with talents for a consistent collaboration
Provides briefs for the production of materials, both for Corporate and for external agencies, in cooperation with Marketing, Influencer and Communication Managers
Handles with communication material at different levels: translates, adapts and manages corporate newsletters, banners, etc. under supervision of marketing and Communication Managers
Support on exploring and managing marketing activities in store
Establishes and maintains contacts and partnerships with vendors and suppliers for the respective working area
Seasonal update of marketing materials for partner and franchisee
Note: Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as assigned to meet the needs of the department and organization.
Measures of Success
Task Completion and Timeliness: Percentage of assigned tasks completed on time.
Campaign Support: Contribution to ongoing campaigns, including research, coordination, or reporting.
Proactivity and Learning: Number of proactive suggestions, ideas shared, or new skills acquired.
Sample & Showroom Coordination: Organization and tracking of PR sample send-outs, returns, and inventory within the showroom.
In-Store & Partner Marketing Support: Participation in in-store activities and seasonal updates for franchise/partner marketing materials.
Requirements
Languages: Fluent in English and Italian, both writing and speaking is required
Office and design tools: intermediate skills in Excel, Power Point and Photoshop
Communication: Strong communication skills for clear messaging and teamwork
Creativity and proactivity in supporting marketing initiatives
Teamwork: Collaborative mindset to work well within a diverse team environment
Multitasking: Can successfully manage multiple competing priorities simultaneously
High proactivity and results-oriented
Interest in marketing and Digital PR
Education: Bachelor’s degree or equivalent in Marketing
At PVH, how we act is as important as what we do. Here are some key behaviours we expect from our people:
ENTERPRISE FIRST – we act in the best interests of PVH and its consumers beyond our own team, brand, region or market.
DRIVE CHANGE – we lead by example and are optimistic about change. We challenge the status quo but fully commit once a decision is made.
CREATE CLARITY – we are diligent in providing context and setting our priorities so we can be productive quickly.
INSPIRE TRUST – we create safe spaces for debate and deliver on what we promise so people can learn to depend on us.
TAKE ACCOUNTABILITY – we focus on work with the biggest business impact and give candid feedback to each other.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.