Manager Partner Marketing

Position Overview and Objective 

The Manager EMEA Partner Marketing role is a strategic, self-sufficient marketer responsible for developing and executing partner marketing programs that drive engagement, growth, and revenue across Arctic Wolf’s EMEA partner ecosystem. This role delivers high-impact engagement across executives, technical, and sales audiences while aligning closely with the Senior Director of EMEA Channels to support regional strategy and partner ecosystem expansion. 

The ideal candidate brings deep expertise in to- and through-partner marketing, experience managing partner incentive programs, and proven ability to collaborate with vendors and internal stakeholders. They will be instrumental in creating business continuity and scalable frameworks across the region.  

Reporting to the Director, Global Partner Marketing, this role balances strategic thinking with operational excellence and creativity. Previous experience in cybersecurity is preferred. 

Primary Responsibilities and Duties 

• Design and execute high-impact partner programs that strengthen relationships and elevate the partner experience across EMEA 

• Own and manage budgets in various currencies for all EMEA partner enablement programs, working closely with in-region Field Marketing teams to ensure accurate forecasting, cost control, and alignment with ROI, pipeline contribution, and regional priorities 

• Report on performance metrics, including ROI, partner-sourced pipeline, and engagement KPIs to demonstrate impact and guide investment decisions 

• Own end-to-end strategy and execution for flagship partner engagement initiatives in EMEA, including the Partner Advisory Council (PAC) and Partner Leadership Summit  

• Oversee the GameChangers partner incentive program to deliver compelling, results-driven benefits that attract and retain top EMEA partners 

• Lead regional strategy and execution for Arctic Wolf’s Global Partner Week, in collaboration with EMEA stakeholders and the global partner marketing team 

• Create scalable through-partner marketing campaigns in collaboration with alliances, vendors and global stakeholders  

• Collaborate with Channel and Enablement teams to support partner onboarding, readiness, and certification initiatives 

• Ensure compliance with regional regulations (e.g., GDPR) and cultural localisation of campaigns for maximum impact 

• Work with the regional Field Marketing team to develop compelling content for the monthly EMEA Partner Howl newsletter, ensuring alignment with partner priorities and regional initiatives 

• Collaborate closely with EMEA Marketing and Channel teams to understand regional requirements and tailor strategies accordingly—ensuring localized relevance 

• Partner with key stakeholders across Marketing to ensure essential assets are localised and optimised to support key initiatives and campaigns 

Strategic Partner Engagement & Ecosystem Growth 

• Elevate partner engagement into a strategic growth driver by translating lifecycle strategy into actionable programs and communications in partnership with global and regional stakeholders and performance data to inform benefit design, optimize channel strategy, and guide investment decisions across EMEA 

• Strengthen partner loyalty and advocacy through exclusive experience, targeted incentives, and gamified campaigns that reinforce the value of partnership 

• Activate partner engagement and drive more partner-led GTM activities by enhancing AW’s relevance through win stories, targeted communications, and social campaigns that showcase compelling and competitive advantages. 

• Develop scalable engagement frameworks and playbooks that can be replicated across regions to ensure consistency and impact 

• Measure and improve partner sentiment and engagement health to drive continuous improvement and alignment with Arctic Wolf’s partner-first strategy 

• Align with Channel Leadership, Global Partner Marketing, Enablement, and Operations to deliver a unified and high-value partner experience across EMEA 

• Share regional best practices globally to support innovation, scalability, and consistency across partner types and geographies 

Key Skills 

The ideal candidate brings proven experience in developing and executing partner programs that deliver measurable business impact. They possess deep expertise in through-partner marketing, incentives design, MDF management, and joint go-to-market execution, along with hands-on experience working with vendors to manage joint marketing initiatives. 

With executive presence and excellent communication skills, they can effectively influence cross-functional stakeholders. Their deep channel acumen includes a solid grasp of partner business models and profitability levers. Analytical and data-driven, they can excel in project management and are comfortable using tools such as Salesforce, PRM platforms, and marketing automation systems to support campaign execution and performance tracking. 

Key Competencies 

• Drive for Results 

• Global Collaboration 

• Emotional Intelligence 

• Organisational Agility 

Minimum Qualifications 

• Fluency in English (written and spoken) is required to collaborate effectively across global teams 

• Proficiency in additional EMEA languages (e.g., German, French, Spanish) is a strong advantage 

• Bachelor’s degree in Marketing, Business, English or Communications, or related field of study 

• 7-10+ years proven experience in B2B field or partner marketing  

• Comfortable leveraging marketing automation tools and Salesforce to build campaigns and track performance 

• Must be willing and able to travel up to 20%, namely to Partner events   

Preferred Qualifications 

Experience working for cloud services/security technology company with 5-7 + years directly relevant experience preferred 

Environment and Physical Demands 

• Work is primarily sedentary in nature and can be executed sitting or standing positions in an office environment 

• Requires ability to utilise technology related to using a keyboard, verbal communication, and work with device screens which require visual acuity. 

• If located in a company office, often requires the mobility to physically navigate the space 

• In the event of business travel, mobility sufficient to utilise public and private transport and navigate to essential locations 

• May include moving or lifting of 25 pounds or less (e.g. office chair, reams of paper) 

Our offer:

All wolves receive compelling compensation and benefits packages, including: 

• Equity for all employees

• 28 days annual leave, 8 bank holidays and paid volunteering days off

• Pension plan employer match

• Training and career development programs

• Robust Employee Assistance Program (EAP) with mental health service

• Comprehensive private benefits plan including medical insurance, virtual GP, optical and dental cashback, life insurance (4x basic salary) and group income protection.

• Fertility support and paid parental leave

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.  

We also believe and practice corporate responsibility At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2024), Best Places to Work – USA (2021-2024), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024), and Kununu Top Company – Germany (2024). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry.

Our Values 

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good. 

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible.

On-Camera Policy
To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews.
 Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers.
 We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.  

Have we sparked your interest? Then send us your CV and your references.