Location -Bangalore
About the Job
· Lead Levi's® full-funnel media strategy across digital, social, video, and traditional channels, delivering awareness, consideration, and conversion.
· Improve performance marketing across Levi.in and the Levi's® app, leading acquisition, engagement, and conversion through Meta, Google, and affiliate channels.
· Lead marketplace media and partnerships with Amazon, Myntra, Ajio, and others - building co-marketing plans, managing ad budgets, and driving visibility during important events.
· Lead CRM and loyalty strategy, guiding your team to design and implement multi-channel engagement programs that improve repeat purchase and lifetime value.
· Manage A&P budgets including tracking and reporting SAMEA-level budgets internally, ensuring accountability and accurate forecasting.
· Build a test-and-learn culture, using experimentation and optimization to lead continuous performance improvement.
· Partner cross-functionally with brand, e-commerce, finance, and analytics teams to deliver unified, insight-led marketing strategies.
· Collaborate with Insights and Global Analytics teams to interpret brand health and campaign data - applying insights to sharpen targeting, measurement, and future planning.
· Lead and mentor your team across CRM and performance media - promoting ownership, curiosity, and collaboration.
About You
· 8+ years of experience in marketing, media, or digital growth, ideally in consumer, retail, or lifestyle brands.
· Expertise in digital performance marketing (Meta, Google, affiliates) with experience delivering Return on investment and efficiency.
· Strong understanding of brand media strategy and how storytelling drives business outcomes.
· Experience leading CRM or loyalty programs, including segmentation, automation, and customer journey design.
· Hands-on, agile, and decisive: able to balance strategy with execution in a fast-paced environment.
· Experience leading and developing teams, inspiring accountability, and collaboration.
· Analytical and financially disciplined: Comfortable tracking, managing, and reporting budgets, and interpreting campaign, MMM, and brand health data to make decisions.
· Curious and passionate about building growth stories for an iconic brand like Levi's®.
Benefits: We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered.
Here's a small snapshot:
· Complimentary preventive health check-up for you & your spouse
· OPD coverage
· Best in class leave plan including paternity & family care leaves
· Counselling sessions to prioritize mental well-being
· Exclusive discount vouchers on Levi's products
We are an Equal Opportunity Employer committed to empowering individuals from all walks of life to achieve their professional goals with us, regardless of race, religion, gender, gender identity, pregnancy, disability, sexual orientation, age, national origin, citizenship status, or genetic information. We actively seek and encourage applications from diverse candidates, including those with disabilities, and offer accommodations throughout the selection process upon request. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, incentive plans, 401(k) matching, paid leave, health insurance, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here.
LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.