Manager, Field Data & Analytics

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Are you driven by data and excited to shape how we connect with customers?

Comcast is looking for a Manager of Field Data & Analytics to join our team and help transform social media and marketing performance into meaningful insights.

In this role, you will lead efforts to measure audience engagement, campaign effectiveness, and brand impact across regional markets. You’ll work closely with senior analytics leaders and collaborate with field social, communications, and marketing teams to ensure data is accurate, timely, and used to guide smart decisions.

What You’ll Do:
Lead reporting and measurement initiatives that influence regional strategy
Manage social listening tools and dashboards to uncover trends and opportunities.
Collaborate with internal teams to turn data into actionable insights
Support brand growth by showing how campaigns resonate with audiences

*This is a Philadelphia-based role; 4 days in-office and 1 day remote.

Job Description

Core Responsibilities

• Support development and maintenance of field analytics dashboards and regular performance reports. 
• Track social and marketing KPIs, including engagement, reach, share of voice, and sentiment. 
• Consolidate and analyze campaign data to evaluate performance and identify actionable insights. 
• Present data findings in clear, concise formats to field and corporate stakeholders. 
• Manage social listening activities across field markets to identify trends, emerging topics, and audience sentiment.
• Collaborate with the analytics and communications teams to interpret listening data and provide recommendations. 
• Help identify potential reputation risks or opportunities for engagement based on social conversation trends. 
• Maintain ongoing awareness of regional issues impacting brand perception and public sentiment. 
• Measure and evaluate campaign performance for both paid and organic social initiatives. 
• Support A/B testing, audience segmentation, and content performance analysis. 
• Collaborate with marketing and social teams to recommend optimizations based on results. 
• Assist in post-campaign reporting and insights presentations for field and corporate stakeholders. 
• Ensure data accuracy, consistency, and integrity across analytics platforms. 
• Help manage data pipelines, dashboards, and measurement frameworks in coordination with corporate analytics. 
• Support use of analytics tools and platforms (e.g., Tableau, Power BI, Excel, Sprinklr, or similar). 
• Contribute to development and documentation of standardized metrics and reporting templates. 
• Work closely with field communications teams to deliver regional insights. 
• Partner with the corporate analytics team to align field reporting with enterprise metrics and methodologies. 
• Support cross-functional collaboration by ensuring analytics outputs are actionable and audience-specific. 
• Assist in developing materials for internal presentations, briefings, and performance reviews. 
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Qualifications Required

• Bachelor’s degree in Marketing, Communications, Data Analytics, or related field (or equivalent experience). 
• 3–5 years of experience in analytics, reporting, or digital marketing measurement. 
• Strong understanding of social media metrics, digital analytics, and campaign measurement. 
• Proficiency with analytics and visualization tools (e.g., Tableau, Power BI, Excel, or similar). 
• Excellent analytical and problem-solving skills with attention to detail and accuracy. 
• Strong communication and presentation skills, with ability to translate data into insights. 

Qualifications Preferred

• Experience with social listening and analytics platforms (e.g., Sprinklr, Brandwatch, Talkwalker). 
• Familiarity with paid media measurement and campaign reporting. 
• Experience supporting regional or field-based analytics programs.
• Background in telecommunications, media, or large consumer brands. 

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education

Bachelor's Degree

Certifications (if applicable)

Relevant Work Experience

5-7 Years

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.