At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Location: Dubai, UAE
Department: Digital Marketing / Commercial Operations
Reports to: Associate Director, Consumer Engagement & Innovation - META
Job Summary:
We are looking for a consumer-first strategist to join our Consumer Experience & Innovation Team. The role will focus on developing Lilly’s digital business model through advancing e-commerce and digital partnership strategies that expand access to Disease State Education (DSE) and enhance the consumer journey. You will play a critical role in shaping the future of how we engage externally with patients and consumers, as well as educating and upskilling the internal organization on this novel capability.
Key Responsibilities:
- Design and implement consumer-centric DSE experiences that support patient, consumer, and caregiver needs.
- Identify and evaluate emerging and established platforms, such as digital health platforms, e-pharmacies, telehealth services, e-commerce channels, and other relevant marketplaces, to integrate DSE solutions.
- Build and manage strategic partnerships to expand the reach of DSE content and drive personalized consumer journeys.
- Lead the development of a scalable digital business model and Insite program optimization across owned (e.g., Lilly Direct) and third-party channels, ensuring a seamless experience from awareness to diagnosis, prescription, and fulfillment.
- Analyze performance metrics to optimize digital initiatives, drive ROI, and inform future strategy.
- Stay ahead of e-commerce and digital health trends by identifying new growth opportunities and technologies to expand the digital ecosystem.
- Ensure all digital content and tactics are compliant with industry regulations and undergo proper Medical, Legal, and Regulatory (MLR) review.
- Collaborate with cross-functional teams (e.g., brand, B2B, Medical, Legal, IT, BI&A, OCE) to align on strategy, execution, and measurement.
- Manage and optimize MarTech platforms (such as Adobe Experience Cloud, Salesforce Marketing Cloud, Veeva CRM, Google Analytics, and Customer Data Platforms) for targeting, automation, and insights.
- Champion innovation by piloting and scaling digital initiatives that improve patient and consumer outcomes.
Required experience and skills:
- Proven track record in managing and optimizing digital campaigns through KPIs such as ROAS, CAC, LTV, and conversion rates.
- Strong understanding of the digital health ecosystem, including digital business models, consumer journeys, and direct-to-consumer solutions.
- Experience in designing consumer- and patient-centric journeys that drive measurable outcomes.
- Excellent communication and presentation skills, with the ability to influence and educate internal stakeholders.
- Start-up mentality with an entrepreneurial mindset, driving novel concepts from ideation to implementation.
Qualifications:
- Bachelor’s degree in marketing, business, digital media, or a related field (MBA is a plus).
- 5+ years of experience in digital marketing, e-commerce, preferably within FMCG, OTC, and health tech.
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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