Head of Marketing & Communications, North America

What you'll do:

• Own the US market entry and growth strategy. You'll develop and deliver the overarching marketing plan and P&L, taking our business from a fast-growth challenger to a major US player—a true zero-to-one opportunity for the world's most critical consumer hardware market.
• Direct the full-funnel narrative for product launches. Oversee the media strategy and execution for all new products, managing both offline channels (like key city billboards) and digital platforms.
• Widen Nothing's cultural reach. Secure high-impact visibility in national press, lifestyle, and fashion titles, ensuring our brand moves beyond a narrow focus on traditional tech reviews and into the cultural conversation.
• Drive retail impact with key partners. Work closely with the US Sales Team to define and execute effective trade and channel marketing programmes that drive customer acquisition, retention, and engagement.
• Build and manage a high-performing team. Drive continuous improvement by fostering a culture of testing, learning, and refining our always-on marketing approach.

What we're looking for:

• 7+ years of relevant leadership experience in a Head of Marketing or equivalent role at a fast-growth consumer tech or lifestyle brand, with a proven track record of scaling a high-revenue business.
• A deep, current understanding of the US media landscape and a proven ability to secure high-impact coverage outside of the tech vertical; you've got established, influential industry connections.
• An entrepreneurial and human mindset with comfort operating in a fast-changing environment, and the ability to speak plainly and directly.
• Thorough 360° expertise across brand development and channel marketing, coupled with experience blending startup scrappiness with big company scaling.
• Instrumental creation of culturally significant, genre-bending moments, the kind of launches that redefine a category and move the conversation beyond the product itself.

Why Nothing

This is your chance to step in as a founding leader for our biggest market, connecting the energy of our London home with the vital pulse of San Francisco. We need someone to define the US playbook from scratch, so you’ll have the ultimate canvas for a clear point of view and the freedom to challenge the status quo. You'll be building something better , working with a small, independent team that moves fast. We don’t default to corporate nonsense; we are open, sharp, and direct , and this role comes with the opportunity to own and grow our reputation in a market where tech should be exciting, fun and make us better.