Position Summary
Why join our team?Role and Responsibilities
About the role
As the Head of Insights, you will serve as a strategic leader, driving the integration of data-driven insights into our global advertising strategy. Your role will be critical in enhancing our understanding of TV viewership trends, optimizing advertising performance, and positioning Samsung Ads as a thought leader in the CTV space.
You will have a passion for research, strong analytical skills, and be a great communicator. You will be a master of condensing the complexity of the data landscape into simple narratives that are easily understood by any stakeholder. You should be excited by solving problems, leading a high-impact function, and turning complex viewing and advertising data into strategic insights for agencies, advertisers, and industry bodies.
This is a unique opportunity to shape the future of TV and digital advertising effectiveness, while building Samsung’s reputation as a thought leader in measurement and insights.
The Head of Insights will report directly to the ESBO Director of Analytics & Insights. The role is based in 80 Stand London, but this role will cover European markets so traveling will be needed.
Your key responsibilities
Thought leadership - Own the Strategic Thought Leadership roadmap for Samsung Ads Europe, pushing the boundaries of CTV research to establish Samsung as the leading authority on CTV market insight, educated the market, and directly influening advertiser strategy, sales growth, and Samsung’s market positioning. Own the delivery of reseach projects, determining the key narratives, and ensure that stakeholders are informed and aligned throughout the delivery process.
1st party insights – Uncover insights from Samsung’s extensive 1st party TV viewing and mobile behavour datasets, and share this this with internal and external stakeholders via external publications and whitepapers, industry and client presentations, fact sheets, dashboards and bespoke analysis.
Measurement as a strategic pillar – Build and maintain strategic partnerships with Joint Industry Committees (JICs) such as BARB, AGF, and Origin to shape the future of CTV measurement. Represent Samsung in industry discussions, ensuring our insights align with evolving standards and best practices.
Client-Centric Research and Engagement - Design and deliver tailored research and data analysis for clients and vertical-specific campaigns, ensuring our solutions meet their unique needs and drive meaningful engagement with brands and agencies.
Sales Cycle Acceleration - Provide timely, actionable insights to support short-term sales efforts, enabling our teams to close deals effectively and maintain a competitive edge in the market.
Long-Term Vision and Innovation - Focus on the long-term evolution of measurement frameworks, fostering collaboration with internal teams to ensure alignment on data outputs and maintain Samsung’s leadership in the industry.
Vendor management – Commission and manage 3rd party research vendors to deliver the thought leadership roadmap. Source, manage and own research tools used across A&I and the wider order – GWI, Kantar, Omdia, Dataxis, 3reasons
Cross-Functional Collaboration - Partner with Data Solutions, Sales, Marketing, and Product teams to align insights with business objectives, ensuring consistency and driving growth across all initiatives.
This role is designed for a seasoned leader with a proven track record of transforming data into strategic insights, driving client engagement, and shaping industry standards. The Head of Insights will play a pivotal role in advancing Samsung Ads’ mission to deliver innovative, data-driven solutions that redefine the future of advertising.
Your key people management responsibilities
As a team leader, your role will extend beyond strategy to include fostering a high-performing, inclusive, and engaged team. Your key people management responsibilities will include:
Strategic Clarity and Alignment: Clearly articulate the team’s purpose, value, and strategic direction, ensuring alignment with broader business goals and providing focus on key areas of priority.
Team Development and Growth: Support the professional development of your team through regular mentoring, coaching, and constructive feedback. Facilitate 1:1s and on-the-job learning opportunities to enhance skills and career progression.
Inclusive Leadership: Role model inclusion and psychological safety, creating an environment where team members feel valued, respected, and empowered to contribute their best work.
Effective Communication: Prioritize transparent and consistent communication with your team, including cascading updates from leadership and sharing relevant business developments to keep everyone informed and aligned.
Lifecycle Management: Oversee the onboarding and offboarding processes for all team members, ensuring a seamless experience throughout their tenure with the company.
Performance Management: Lead annual people management cycles, including goal setting, performance evaluations, and salary reviews, ensuring these are conducted to a high standard and in a timely manner.
Compliance and Accountability: Ensure your team adheres to company processes, procedures, and values, including compliance with mandatory business deadlines and cyclical requirements.
By excelling in these responsibilities, you will cultivate a motivated, high-performing team that drives innovation and delivers exceptional results in alignment with Samsung Ads’ mission.
What we need for this role
To be successful, you will possess the following skills and attributes:
Qualifications:
Bachelors degree or equivalent
5+ years of agency, media owner, or consulting experience strongly preferred
5+ years experience in research and/or analytics
Essential
Proven experience leading an insights, research, or analytics function in media, advertising, or technology.
Track record of producing thought leadership and market-shaping insights.
Previous agency, broadcaster, or platform experience.
Strong knowledge of TV and digital media measurement.
Excellent communication and presentation skills, with experience influencing senior stakeholders.
Experience managing teams and vendors across multiple markets.
Advantageous
Familiarity with CTV, programmatic, and addressable advertising.
Experience working with industry measurement bodies (e.g., BARB, AGF).
Background in econometrics, data analytics, or marketing science.
Other requirements:
Handle and influence the org - Leverage relationships to influence other areas of the business - aligning during confusion or conflict, and collaborating to achieve joint goals etc.
Lead and encourage change - Guide the business through change, ensuring it positively impacts collaborators.
Clear and concise messaging - Succinctly deliver clear narratives that condense complex subjects into clear ’this is what you need to know and why’ with recommendations/next steps (verbally and written)
Ability to translate between the business and technical communities. A high level of analytical and research skills is crucial, as well as the capability to communicate test results in accessible terms for non-technical colleagues.
Client consulting capabilities - Ability to facilitate client meetings to explain new concepts and draw out client needs
Be an expert at managing conflict and differing positions within the business across multiple levels - individual, team, leadership, exec
Experience influencing at a leadership level, and adjusting communication styles appropriately
Ability to prioritize and handle multiple projects (multi-task in a fast-paced environment)
Be capable of crafting high-quality written documentation to inspire change - i.e. arguments, team vision and planning documentation, a proposal for business change etc.
Ability to work well independently and be self-motivated
Willing to learn new concepts
Work collaboratively across departments to refine team processes, standards, tools
Behaviours
You have a passion you combining the ‘what’ that you get from hard data with the ‘why’ from research, to deliver new and inspiring insights. You love communicating your new findings to the Analytics & Insights team, as well as to ESBO stakeholders.
A love for insights and data, for example exploring data for fun, find patterns, and weaving the insights you find into compelling narratives. You are curious and take initiatives on finding new insights, new angles are looking at the data and deep dive into the meanings of campaign insights results.
Help build a data-informed culture – provide decisions makers with the information they need when they need it and in a way they can trust and act on.
Be a fantastic leader and mentor, guiding your junior team members to new heights of insights analysis. Inspire them to learn new methods and new ways at looking at the data.
Outstanding at prioritizing short-term and long-term work and teamwork capabilities with strong interpersonal skills.
Experience to develop strategic relationships with all areas of the business. You can root cause issues quickly and uncover core issues, then assist, collaborate with, and teach the teams how decisions affect efficiency, scalability, new mechanisms as they are needed.
What does success look like?
Samsung Ads’ insights become a trusted currency for agencies and advertisers.
Thought leadership outputs establish Samsung as a market voice in CTV.
Insights demonstrably support sales growth and client renewals.
A high-performing Insights team delivers consistently across markets.
Skills and Qualifications
Benefits of working at Samsung include
Hybrid working - 3 days in the office and 2 days at home per week
Bonus scheme linked to individual, team and company performance
Car allowance
Three volunteering days each year
Holiday - 25 days plus bank holidays and an additional day off for your birthday
Access to discounts on a wide range of Samsung products
Access to a discount shopping portal
A note on equal opportunities
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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