About the Role
The Head of Digital for Athleta leads the brand’s digital commerce strategy and experience, driving growth, innovation, and connection across all digital and omni-channel touchpoints. This role is pivotal in delivering on Athleta’s purpose of inspiring women and girls to build confidence, strength, and belonging through movement.
Reporting directly to the Athleta Brand President & CEO, the Head of Digital is a key member of the Athleta Leadership Team and oversees eCommerce, site and app merchandising and experience, and omni-channel integration. This leader shapes the strategic vision for Athleta’s digital presence, elevates the customer journey, and drives business results that strengthen both brand and financial performance.
The Head of Digital builds and inspires a high-performing team that thrives on accountability, data-driven insights, and cross-functional collaboration. By fostering a culture grounded in inclusion, agility, and innovation, this leader ensures Athleta’s digital experience reflects the brand’s mission and drives long-term customer engagement.
At Athleta, how we reach our results is just as important as the results themselves. This leader models our values-based leadership behaviors, ensuring the team operates with integrity, collaboration, and shared success.
Salary Range: $330,000 - $370,000 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
What You'll Do
- Lead Athleta’s digital commerce strategy to deliver an inspiring, seamless customer experience that drives profitable growth.
- In partnership with Head of Stores, develop and execute a multi-year strategy for omni-channel growth aligned with Athleta’s long-range brand plan.
- Champion innovation in digital storytelling, personalization, and technology adoption to elevate brand distinction.
- Leverage analytics and customer insights to optimize conversion, retention, and engagement across digital platforms.
- Partner with the Head of Stores and Head of Merchandising to align customer experience, product strategy, and operational execution.
- Collaborate across Marketing, Creative, and Technology to integrate brand storytelling and commerce capabilities.
- Ensure operational excellence, scalability, and flawless execution across all digital experiences.
- Lead cross-functional initiatives that modernize Athleta’s omni-channel capabilities and enhance enterprise integration.
- Drive a high-performance culture that celebrates inclusivity, accountability, and motivates and inspires teams to deliver beyond expected results.
- Champion continuous improvement and innovation, leveraging technology, insights, and best practices to optimize performance.
- Build and sustain a strong, diverse, and inspired digital organization through intentional leadership, mentorship, and succession planning.
- Partner across Gap Inc.’s digital and technology ecosystem to deliver best-in-class tools, data, and performance strategies.
- Measure and assess digital initiatives, adjusting as needed to drive sustainable business results.
Who You Are
- 15+ years of progressive digital and eCommerce leadership experience within retail or consumer lifestyle brands.
- Proven success in full P&L ownership and omni-channel transformation.
- Deep understanding of digital consumer behavior, analytics, and performance optimization.
- Demonstrated experience leading complex digital organizations and cross-functional initiatives.
- Ability to translate brand purpose into seamless, inspiring digital experiences.
- Collaborative and strategic thinker skilled at influencing across creative, technical, and business teams.
- Experience developing diverse, high-performing teams through coaching, mentorship, and inclusive leadership.
- Openness to feedback, curiosity about new ideas, and ability to translate insights into action.