Growth Marketing Specialist (Contract)

What You'll be a part of

Ownwell helps property owners reduce the costs of owning real estate. Our proprietary software automatically identifies property owners that are overpaying on real estate expenses. We then manage the end-to-end process of reducing bills in all sorts of ways from working with independent insurance agents to directly appealing property taxes we go above and beyond to save our customers money.

Ownwell is well-funded and venture-backed by some of the best investors in the world. Our customer base has grown by more than 1000% year-over-year with exceptional feedback demonstrating clear product market fit. We are looking for driven and passionate team members who thrive in a collaborative, positive culture where we all win together. If this sounds like the place for you, come help us change the way everyday homeowners manage their real estate across the country.

Our Culture

People are our superpower! Centered in everything we do is a true sense of team. We listen and we learn from each other. We are on this rocketship together and embrace a fast-paced, truly collaborative environment. We are here to win as a team and as a company.

We’ve brought together General Appraisers, Certified Public Accountants, Property Tax Consultants, data scientist PhDs, best-in-class customer support representatives, and more to deliver top results for our customers.

Our core values are our guiding principles in everything we do

Customer Obsession

Take Ownership

Do The Right Thing

Go Far Together

Accelerate Innovation

Meet The Growth & Marketing Team

Ownwell’s growth and marketing team is a fast-moving, high-impact group driving customer acquisition and revenue growth across paid media, organic content, partnerships, and brand. We work cross-functionally with product, data, and operations to experiment, learn, and scale what works—always anchored in performance, storytelling, and customer outcomes. If you thrive in a team that values initiative, creativity, and results, you’ll feel right at home.

The Role:

We’re looking for a Digital Advertising Specialist to join our Growth Marketing team and help scale our paid media performance across Google and Microsoft Ads. This role will be responsible for hands-on campaign management, optimization, and creative iteration across multiple campaign types — including Performance Max, Demand Gen, and Audience campaigns — to reach new customers efficiently and effectively.

You’ll work closely with the Sr. Growth Marketing Manager to experiment, adapt, and drive results in a rapidly evolving ad landscape increasingly powered by AI-driven automation, video, and visual-first creative.

Responsibilities:

• Manage and optimize Google Ads and Microsoft Ads accounts across Performance Max, Search, Display, Video, and Demand Gen campaign types.
• Develop and implement AI-informed bidding strategies, creative testing frameworks, and audience segmentation approaches.
• Collaborate with the design and content teams to produce video and image-rich ad creative, ensuring alignment with brand guidelines and performance insights.
• Analyze campaign performance, identify growth opportunities, and report actionable insights to the Sr. Growth Marketing Manager.
• Stay ahead of evolving AI features, automation tools, and platform changes (e.g., Demand Gen campaigns, AI creative generation, Smart Bidding, etc.).
• Test and scale new creative formats and audience combinations across Google and Microsoft ecosystems.
• Partner with analytics and data teams to ensure accurate tracking, attribution, and reporting across all campaigns.
• Contribute to broader growth initiatives across marketing channels and help Ownwell stay on the cutting edge of paid media innovation.

Requirements:

• 1–3 years of experience managing paid search or paid media campaigns (agency or in-house).
• Proficiency in Google Ads (Search, Display, Video, and Performance Max).
• Familiarity with Microsoft Ads and an understanding of cross-channel strategy.
• Experience using AI-powered campaign types, such as Performance Max or Demand Gen, and comfort adapting to automation tools.
• Strong analytical skills with experience in Google Analytics, Looker Studio, Tableau, Excel, or similar reporting tools.
• A creative mindset with an understanding of how visual content (video, image, UGC) impacts campaign performance.
• Excellent communication skills and a proactive, growth-oriented attitude.

Preferred Requirements:

• Google Ads or Microsoft Ads certifications.
• Experience with creative tools (Canva, Figma, or similar).
• Familiarity with property tech, financial services, or similar consumer-facing industries.
• Understanding of conversion tracking setup and pixel management.