About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Our diagnostic solutions are used in hospitals, laboratories, and clinics around the globe. The crucial information derived from our tests, instruments and informatics systems are often the first step in patient care decision making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
ABOUT ABBOTT DIAGNOSTICS:
The key to successful treatment and full recovery is often fast, accurate diagnosis. Abbott’s life-changing tests and diagnostic tools provide insights that enable smarter, faster decisions and transform the way the world is managing health.
Our pioneering technology spans the world of healthcare operations — with medical diagnostic instruments, tests, automation and informatics solutions for hospitals, reference labs, blood centers, emergency departments, physician offices and clinics.
Our Lake Forest or Willis Tower, IL location currently has an opportunity for a Global Marketing Manager. This position is responsible for setting the Division strategic direction and tactical implementation of activities within the Diagnostics Division. This includes development of marketing plans and activities that drive the flow of products to our customers in a manner that highlights differentiation and value. This “product champion” is the focal point for the Division with regard to product and market knowledge, planning/execution, and achievement of business objectives.
The Marketing Manager is responsible for the product from identification of customer and market needs/wants, to concept and product development, product launch, through and including product discontinuation.
The Marketing Manager for Neurodegenerative Diseases will be responsible for alignment across our Research and Development Organization, Licensing and Acquisitions and Global Marketing as we build the strategy and eventual launch of diagnostic, screening and translational medicine biomarker panels for patient management. This will require an extended degree of cross-divisional collaboration, interaction and planning.
What You’ll Work On
The Marketing Manager is responsible for assisting in the following activities for their product(s):
• Recognition of new products to be developed to meet new market demands, or the creation of new markets.
• Provides leadership for product/concept justification during funding cycle and provides similar leadership to product development team.
• Identification of new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets.
• Support the commercial organizations in achieving Plan/Update objectives.
• Provides direction and input to all in-house groups such as Public Affairs, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives.
The Marketing Manager is responsible for creating global demand for his/her product in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the marketing plan.
This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).
Main Responsibilities:
• Business Expansion: Participate in strategic planning initiatives such as portfolio management process) and LRP (Long Rang Plan) to ensure profitable growth opportunities are supported.
• Competition and Positioning: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s)
versus the competition in a profitable manner that adds value to the customer.
• Scientific and Promotional Tool Creation: Provide the commercial organizations with core promotional and scientific literature, sales aids, and support materials to help them exceed their
sales plan.
Internal Communication:
• Responsible for creating a clear line of communication between Global Marketing and all other areas that affect the product.
• This includes providing direction to the Commercial Areas/countries and all in-house groups.
• This entails use of technology-based tools such as the intranet, conference calls, meetings, and domestic or international field travel.
• External Communication: Interface with consultants, marketing research firms, ad agencies, other vendors, and customers to effectively manage and grow business profitably, while
maintaining a customer focus woven throughout all activities.
• Another aspect of this responsibility is gaining positive media exposure in partnership with the Public Affairs department.
Develop the Marketing Plan:
• Incorporate all aspects of the marketing mix.
Product Definition:
• Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team.
• Utilize market research, customer input, Area input, and other means to ensure profitable and differentiated products are delivered to market.
• Offer leadership to R&D and support organizations throughout development cycle (e.g. lead trade-off analysis…customer, financial, and timeline impact).
• Ensure Launch and Post-Launch Success: Offer leadership to international commercial organizations and on-market teams through successful launch.
• This includes delivering appropriate launch materials/tools to differentiate product versus the competition and grow the business in a profitable manner.
• Specifically, for the Neurodegenerative Diseases, the MM role, a strong collaboration with Medical Affairs and the Area/Regional/Country Medical Liaisons for the co-development of the
internal and external training materials, the channels for execution of market awareness, participation in the medical and economic value dossiers to drive adoption, market access and
reimbursement.
• Strategic upstream assessment of the Neuro market for additional claims, unmet needs and opportunity disease states will be a core part of the strategic outlook and responsibilities of
the Marketing Manager.
Required Qualifications
• Bachelor’s degree in business, life sciences, engineering or related technical discipline.
• 4 to 6 years of Diagnostics or Healthcare and Marketing Experience.
Preferred Qualification
• MBA is highly preferred.
• Leadership experience
• Product launch experience
• Scientific or technical experience
• Project management experience
• International exposure
In addition, the successful candidate will have additional focus on the following:
• Excellent verbal, written and presentation/communication skills
• Deep understanding of the complexities of the diagnostics market and customer needs
• Ability to develop, rationalize and present strategy
• Strong analytical and computer skills, with knowledge of financial models
• Strong work ethic, self-motivation and resourcefulness
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
$127,300.00 – $254,700.00In specific locations, the pay range may vary from the range posted.
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf