WHY PATIENTS NEED YOU
Every 24 seconds, someone in the world is diagnosed with blood cancer. Despite recent advances, there remain significant unmet needs for patients. With over a decade of experience in Hematology-Oncology at Pfizer, our impact is driven by our science. Our blood cancer medicines span our three core scientific modalities: Antibody-drug conjugates (ADCs), IO biologics including bispecific antibodies (BsAbs) and Small Molecules. There are three major blood cancer types, and Pfizer has treatments within each including Lymphoma, Myeloma, and Leukemia. Currently in the US, Pfizer has six hematologic medicines across its broad portfolio, bringing hope and relief to thousands of people suffering from blood cancers globally. Over the last decade, we’ve made strides in blood cancers, but our work in Hematology is far from finished.
WHAT YOU WILL ACHIEVE
We are seeking a strategic and patient-focused leader to join the ELREXFIO team on a 9-month secondment as the Director of Patient Experience Marketing. This role offers a unique opportunity to lead patient-centric initiatives during a transformative launch time for the brand. The Director will be responsible for shaping and executing patient marketing strategies, collaborating cross-functionally with advocacy, medical affairs, and commercial teams, and working closely with ELREXFIO teammates to elevate the perspective of patients. The Director of Patient Experience Marketing will lead strategic and tactical initiatives to enhance patient engagement, support the earlier line indication (2L+) launch readiness, and drive patient-centric marketing efforts.
This position reports to the US ELREXFIO Marketing Team Lead.
HOW YOU WILL ACHIEVE IT
Responsibilities include overseeing an omnichannel 2L+ patient activation campaign, driving innovative messaging, enhanced segmentation to support optimal targeting and creative campaign and messaging development. The colleague will have the opportunity to demonstrate leadership across the Brand team, cross-functionally, and with our agency teams (creative and media).
This role also offers the opportunity to shape important patient education initiatives with the goal of empowering patients to speak to their doctor about ELREXFIO. Working with real patients, the Director will develop authentic content and strategies derived from direct patient insights.
The role requires strong strategic, communication, and analytical thinking as well as creativity, judgment, and decision-making skills. An ideal candidate will bring strong patient marketing experience and a strategic mindset to lead and innovate in all aspects of engagement with patients, care partners, and patient advocacy groups.
Lead development of a comprehensive patient/care partner 2L+ engagement strategy and omnichannel execution plan based on key patient insights and unique unmet needs in the MM community.
Leverage patient data and market research insights to develop 2L+ campaign concepts and messaging framework; Lead and secure global and US leadership endorsement of final concept and preparation for photoshoot.
Lead overarching media strategy and evolution of reporting framework (including audience targeting and prioritization).
Lead ELREXFIO OPDP submission planning and orchestration (including label update coordination and core material development, e.g., patient brochure).
Partner with MRI on all patient insights, metrics, and market research including ongoing ATUs and 2L+ research.
Strong cross collaboration and partnership with OPSA on advocacy strategy and executions, including patient steerco and disparity initiatives.
Lead resource development, drive insight gathering, and highlight role optimizations for Patient Support Coordination (PAN) alongside OPSA.
PARTNERSHIPS & COLLABORATION
Colab Agency Relationship Lead
Global Patient Liaison
INTERNAL ROLES & GOVERNANCE
RC Captain
QUALIFICATIONS
Must-Have
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
BA/BS with 8+ years of experience
Commercial/marketing experience, including 2+ years of consumer pharma marketing.
US Consumer/Patient marketing experience, required with a track record of significantly contributing to launch performance and/or growth of inline brands.
Demonstrated strong consumer marketing insights & strategy capabilities:
Effective engagement along the customer journey based on consumer, patient and needs, preferences, and behaviors.
Strong understanding of media planning and metrics.
Understanding the art and science of positioning, activating, and governing brands over time.
Constructing and managing tests (e.g., A/B) to optimize marketing efficiency and effectiveness across audiences and channels (i.e., agile marketing).
Experience in ongoing regulatory submission processes.
Strong analytical skills, detail- and action-oriented, creative, flexible, self-motivated.
Excellent verbal and written communication skills for a wide range of audiences.
Fosters a culture of collaboration and teamwork.
Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion.
Nice-to-Have
MBA/MS with 7+ years of experience; OR PhD or JD with 5+ years of experience.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
20% Travel Expected
OTHER JOB DETAILS
Last Date to Apply for Job: November 11, 2025
Additional Location Information: IL-Lake Forest, PA-Collegeville, WA-Bothell
Eligible for Relocation Package – NO
Secondment 9 months
If you are currently in a driving position with a fleet vehicle and this secondment does not require driving as an essential function of the position for 12 months or longer, you will be required to turn in your fleet vehicle for the duration of the non-driving secondment. Please refer to the Fleet Policy and Procedures document for more information.
There will be no change to your current work location.
Note: This secondment offers a valuable opportunity for professional growth. It will need to be funded by the secondee’s home market.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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