HOURGLASS COSMETICS — Director, Social Media
Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and over 4,600 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com
Hourglass Cosmetics is seeking an experienced, motivated and passionate Director, Social Media to strategize and execute its Campaign launch and Always-on approach to drive views and engagement across all social platforms.The Director of Social Media is a key role within the organization, reporting to the Sr. Director of Social Media and Influencer Marketing and working closely with every other team.
Social is more than a post; it is an experience for viewers with real added value. The right person for this role must understand the different social platform purposes and trends (both consumer and platform) and have a genuine passion for how social media can be used to communicate with consumers and a keen interest in cosmetics, Hourglass’ brand purpose and positioning as a cruelty-free luxury brand.
WHAT YOU DO:
- Strategic content planning (short and long-term) of Hourglass organic social activity across all platforms; Instagram, TikTok, Facebook, YouTube, and Pinterest.
- Maintain a cross-platform posting calendar aligning with key marketing initiatives
- Ideate creative concepts for both campaign/product launches and always-on approach
- Own the social roll out across social platforms seeing through all project phases including concept, briefing, launch, asset delivery, deployment, recap
- Generate creative briefs with research-driven, strategic recommendations and guide creative team on best practices through content creation process including concept, asset delivery, and deployment
- Measure social performance generating regular recaps and translating learnings into actionable insights for growth to be shared across departments
- Act as the eyes and ears of the brand on social identifying trends across social, beauty, and creative to adapt to Hourglass brand in real-time
- Drive social innovation and remain at the forefront of new platform tools and emerging platforms
- Be the guardian of Hourglass of social; from making sure assets are true to Hourglass to monitoring social conversations and providing editorial guidelines.
- Build audience acquisition plans and growth strategies
- Identify unique ways to increase brand affinity, engage with fans, and build social community
- Partner closely with the Influencer team on strategic recommendations that support key social and brand initiatives, build community, and impact organic growth of Hourglass channels
- Work closely and collaboratively with cross-functional teams (influencer, brand, creative, paid social, and retail) to align on key initiatives, champion social-first ideas and orchestrate global integrated activations
- Manage and grow a team member reporting to you
YOU’LL LOVE THIS JOB IF:
- You are highly STRATEGIC: You understand business goals are achieved with a clear plan and that best practices, insights and learnings are the foundation of any plan.
- You are CREATIVE: You are innovative and forward-thinking in your approach and mindset.
- You are extremely ORGANIZED: You are not overwhelmed by the thought of tackling multiple tasks at a time.
- You are DETAIL ORIENTED: You appreciate the importance of having detailed and precise information.
- You are a strong COMMUNICATOR: You are a people person, natural leader and collaborate well with others.
- You are AGILE: You adapt well to changing needs and priorities and are able to pivot easily to achieve goals and deadlines.
- You are PASSIONATE about beauty: You are eager to learn and absorb all things related to beauty, brand and creative strategy.
QUALIFICATIONS
- Minimum 8 years in social media marketing
- Experience within the beauty or luxury space preferred
- Experience building and executing social marketing campaigns and calendars
- Understands platform best practices and up-to-date design needs/restrictions across social
- Proficient in social management and analytics tools such Dash Social, Sprout, etc.
- Experience using data and metrics to measure impact and influence future strategies
- Thinks strategically and stays on top of tactical execution
- Excellent oral and written communication skills
- Has relentlessly high standards
- Ability to own campaigns for ideation through launch and sustain
- Must be able to work from Corporate Office at least 60% of the time
The expected base salary range for this position is $135,000 – $ 145,000 per year. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.
In addition to base salary, Hourglass Cosmetics offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.
Hourglass is an organization committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners and communities. If you are an individual with a disability and need accommodation in order to apply for a job listing, please contact us at 310-392-7799 or careers@hourglasscosmetics.com.
Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities.
Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.